Category Archives: featured

Why is it so important to get more woman into STEM careers?

LinkedIn’s data has found that in the last four decades, STEM had more women enter the field than any other. Philanthropist and former general manager at Microsoft, Melinda Gates, commented: “Innovation happens when we approach urgent challenges from every different point of view. Bringing women and underrepresented minorities into the field guarantees that we see the full range of solutions to the real problems that people face in the world.”

This is in contrast to previous studies that have shown that science, technology, engineering and mathematics (STEM) are industries which are primarily dominated by men. In fact, satistics from 2017 found that only 23 per cent of the STEM workforce was female.

How to Protect Your Restaurant During Lockdown

Covid-19 has brought with it a flurry of disappointing, albeit necessary changes, for an unexpected start to summer. Pubs, shops, and restaurants have shut down to help curb the spread of the virus, having unfortunate consequences to our social lives and leisure time. For many bar and restaurant owners, this is also a tough time, with doors closed to the public for the foreseeable future.

But it isn’t all doom and gloom for the restaurant industry. It has never been more important for restaurant owners to work on keeping their brand strong, relevant, and attractive to customers. With the negative publicity Virgin have garnered over treatment of their staff and encouraging them to take unpaid leave during the pandemic, customers are calling to boycott companies that haven’t acted well — Covid-19 could change the way the world works, including what customers expect from brands.

How brands are using sponsorship to improve their image

Back to the 1936 Berlin Olympics, Adi Dassler, the founder of the-now world-famous clothing brand, Adidas, convinced American sprinter Jesse Owens to sport the ‘Gebrüder Dassler Schuhfabrik’ for his race. This is deemed as the first ever sports sponsorship to take place. Now, in 2019, sport is awash with program, shirt, and stadium sponsors. Premier League giants Manchester United topped the table in England last season with shirt sponsors General Motors. By including the Chevrolet badge on the front of their shirts, the Red Devils currently earn returns of £47 million per season.

Could BBQ Be Your Lockdown Health Food?

With summer almost officially upon us, it’s fair to say that many Brits would be dragging their barbeques out of the shed by now ready to fire up a feast. In fact, plenty of us already have, with some of the unusually nice spring weather we’ve been having.

But it’s also fair to say that Covid-19 has had a big impact on the barbecue season, with social gatherings limited.  Most of us know this is for the best and will protect us in the long run, but there’s always going to be a slightly forlorn feeling as we gaze out to the sunshine.

The rise of gin distilleries – and how you can get on board

Of all the alcoholic spirits available on the market today, there’s no denying that gin has become particularly popular in recent years. Often paired with fruits, vegetables and spices to complement its flavour, gin has become the go-to tipple for spirit lovers everywhere.

In fact, it’s estimated that as recently as 2018, the UK bought over 66 million bottles of the juniper-based drink. And the total number of gin distilleries in the UK is estimated to have reached over 315, more than double the number there was six years ago.

Visible ‘Track & Trace’ vital for customer reassurance @AirshipTeam

Solution from Airship meets Government guidance

Meeting the new responsibility to store customer contact details for NHS Track & Trace, while still protecting customer data privacy, is one of the biggest challenges facing operators as the hospitality industry prepares for reopening next week, warns sector technology specialist Airship.

Lookers Group Reveals United Kingdom and Ireland’s 27 Most Idyllic Road Trips @LookersGroup

Lookers Group, one of the leading UK motor retail and aftersales service groups, has revealed the 27 most idyllic road trips in the United Kingdom and Ireland.

We scoured the length and breadth of Britain and Ireland to bring you the most scenic, adventure-seeking and family-friendly routes. We even factored in how much it will cost you for fuel.

Whether you are looking for a family break or a solo journey of discovery, there’s a route to match your needs.

Second round of winners announced for the HMA Awards – Best Restaurant & Bar and Best Leisure Marketing @HMAinfo

The Hotel Marketing Association (HMA) has announced the winners for the Best Restaurant & Bar Marketing and Best Leisure Marketing.

The HMA has been announcing the winners of its 25th annual HMA Awards each week since 15 June to showcase and recognise the incredible talent within the hotel marketing industry. Despite the ceremony being cancelled earlier this year, the HMA wanted to bring some positive news to the winners rather than delay the announcement any further.

PALM & 8th FLOOR ASSEMBLE LEADING INDUSTRY EXPERTS TO CREATE SPECIALIST TEAM ‘THE RECOVERY COLLECTIVE’

HOTEL SALES, REVENUE, COMMUNICATIONS, HEALTH, SAFETY & OPERATIONS LEADERS COLLABORATE WITH A MISSION TO GET HOTELS OPEN & THRIVING AGAIN

Travel and hospitality experts Palm and 8th Floor have partnered to launch a new venture called The Recovery Collective.

With decades of experience in the industry and a personal, passionate drive to get businesses open and thriving again, The Recovery Collective’s purpose is to provide a comprehensive offering of streamlined solutions to accelerate hotel recovery post-lockdown.

Beavertown Brewery announces ‘Beavertown Summer 2.0h’ @Beavertownbeer

2020 may have been rescheduled but Beavertown has you covered with its tongue-in-cheek take on some of summer’s biggest cancelled events

Everything in 2020 has been cancelled, not just holidays but gigs, festivals, the tennis – the list is endless. Today, Beavertown Brewery has announced an answer to your calendar languishing empty with Beavertown Summer 2.0h – a humorous summer line-up to replace the real-life events you were heading to (but now can’t) with-a-very-big-twist.

Craft Gin Club launches new online shop with world’s top craft gins @craftginclub

  • Craft Gin Club has revealed that over 30,000 new members have joined the club during the lockdown period 
  • The UK’s biggest gin subscription service has seen a 70% increase in active members in the last 12 months
  • Due to increased demand, Craft Gin Club has opened its online shop to non-members for the first time 

Home Sports – New Age Entertainment

Since lockdown began, one thing many of us have recognised is the sheer amount of time that we spend watching sports. Whether it be Champions League fixtures on a Tuesday and Wednesday night, the Darts on a Friday night, the Rugby on a Saturday afternoon, or the Golf on a Sunday – there is no denying that for millions, sports dominate their schedule.

With fans no longer able to watch their beloved weekend of sports, millions across the globe have turned their attention to virtual alternatives instead.

HEINEKEN LAUNCHES BUYING CLUB & POS DIRECT FOR CUSTOMERS @heinekenUK_News

  • HEINEKEN has unveiled HEINEKEN Buying Club and POS Direct, two new tools to help on trade customers reduce costs and prepare for reopening
  • HEINEKEN Buying Club offers savings on a variety of services, whilst POS Direct provides point of sale items to help operators reopen safely and encourage on trade visits, fully funded by HEINEKEN
  • The two new launches are the latest additions to a series of on trade support measures announced by the pub, cider and beer business
  • With the on trade preparing for a July 4th reopening, there has never been a more important time for licensees to review and manage operating costs. HEINEKEN estimates that the average pub could see annual cost reductions of £5,000 through the HEINEKEN Buying Club