Jack Daniel’s hosts latest ‘Jack Rocks’ gig in rural town of Holmfirth

Jack Daniel’s gave rural town Holmfirth in West Yorkshire an unforgettable experience by bringing LA rock stars Rival Son to the town as part of its ‘Jack Rocks Your Town’ celebration. The band arrived by helicopter, landing on the town’s cricket pitch, before exploring and meeting the locals with the day culminating at the town’s Picturedrome venue where the act headlined to kick-off their world tour. The hotly tipped Californian band was accompanied by a film crew as they travelled around the town for two days before starting their world tour in the unlikely venue.

The intimate show was the latest gig in the brand’s ‘Jack Rocks’ campaign, a country-wide initiative celebrating the best of crafted, authentic live music and the venues that showcase them. Previous campaigns include venue takeovers of The Macbeth in Shoreditch, Clwb Ifor in Cardiff, the Camp & Furnace in Liverpool and the Dim Swn music festival and monthly Jack Rocks night at some of the UK’s most iconic venues including Sheffield’s Leadmill, Glasgow’s King Tut’s and Southampton’s Joiners.

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About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.