An elegant retreat in the heart of London’s West End overlooking the red carpet

Victory House, London Leicester Square – MGallery by Sofitel has opened, offering a cosy escape in the heart of the vibrant West End.

Overlooking Leicester Square, the luxury boutique hotel is steps away from London’s iconic red carpet and renowned cinema scene, offering a front row seat to the city’s major film premieres as well as making it the ideal location for spotting celebrities on the red carpet.

The property’s central location is also perfect for exploring London’s sights, theatres and shopping hotspots. Victory House is within walking distance of Soho, Covent Garden, Piccadilly Circus and St. James’s, allowing guests to experience the capital’s most impressive landmarks including Buckingham Palace and Westminster.  It is a short walk from London’s cultural hubs, such as the National Gallery, National Portrait Gallery and Somerset House, and within close proximity to London’s top theatres, as well as more intimate art house venues.

Victory House, London Leicester Square boasts 86 stylish and contemporary bedrooms, including nine suites, which are fully soundproofed to create a quiet haven in the buzz of London’s film district. With an unparalleled view over Leicester Square, each room also offers a luxurious and memorable front row view when one of the red carpet’s many film premieres is taking place below.

Designed by renowned architects Michaelis Boyd, the hotel’s interiors reflect the rich cinematic history of the surrounding area. Each room features 1950s film icons with black and white Art Deco interiors and soft teal, grey and beige furnishings. Portraits of the stars of 1950s black and white movie feature in the hotel’s corridors, while silent movies will be projected in the lift and lobby. The hotel also offers the opportunity for guests to film their stay in London, which will be professionally edited to create their own movie.

Located on the ground floor, the hotel features restaurant Petit Bistro which offers French-inspired cuisine using local produce and an extensive list of cocktails. Led by the founders of Randall and Aubin, acclaimed restaurateurs Ed Baines and Jamie Poulton, Petit Bistro offers chic, modern dining in an informal setting for breakfast, lunch and dinner (served 7am until 11pm). Petit Bistro’s intimate setting, comprising of 70 covers (30 indoor and 40 outdoor), also offers year-round alfresco dining on a covered, heated terrace.

Each MGallery has a unique story to tell and a deep-rooted local history. Victory House’s 19th century terracotta façade is one example of the hotel’s rich heritage and its status as an unwavering icon within the ever-evolving Leicester Square. Designed and built in early French Renaissance style in 1898, by leading theatre designer Walter Emden, Victory House was previously known as Hôtel de l’Europe, with a Parisian brasserie renowned in its heyday as a popular dining spot in the West End.

Aiden McAuley, SVP Operations LUXE Europe at AccorHotels, said: “Victory House, London Leicester Square is the latest addition to the MGallery portfolio and a new flagship hotel for the brand. With its rich heritage, unparalleled views overlooking London’s cinematic hub and prime location in the heart of London’s West End entertainment district, the property embodies our commitment to provide guests with an authentic experience of local discovery and unforgettable memories.”

Inge Van Ooteghem, Head of Hospitality, Criterion Capital, commented on the opening: “We are proud to be working with Accor on our first hotel opening of the year. For this prime location, it was essential for us to partner with a brand that offered a strong global presence without sacrificing our objectives to create an original and innovative hotel experience. MGallery by Sofitel offers us the flexibility we needed to create memorable stays for our guests in a boutique environment. This opening is a significant strategic investment for Criterion Capital. We have a series of hotels scheduled to open in rapid succession across Prime Central London.”

MGallery will expand its collection with captivating new hotels in the coming months including MGallery Doha, Qatar; MGallery Tarcin in Sarajevo and MGallery Istanbul, Turkey.


Rates start at £239 per room per night. For further information on Victory House, London Leicester Square – MGallery by Sofitel visit: