The first-of-its-kind four-times distilled prestige Silver tequila will be available in the UK from July.
Today, PATRÓN Tequila, the world’s number one super-premium tequila*, has announced the global launch of PATRÓN EL CIELO. Available in the UK from July 3rd, exclusively for one month at Selfridges London, Manchester and Birmingham stores and on Selfridges.com, as well as premium bars across the UK.
Available worldwide, PATRÓN EL CIELO (40% ABV) is the ultimate innovation in Silver tequila, with a first-of-its-kind distillation process within the prestige tequila market. Distilled four times to unlock the sweet flavours of agave, PATRÓN EL CIELO uses the smallest copper pot still at Hacienda PATRÓN which creates an incomparable taste with a bright, fresh and radiantly smooth finish. As the prestige category mostly consists of Reposado and Añejo tequilas, PATRÓN EL CIELO is a unique offering for Silver drinkers, providing an impressively rare, naturally sweet taste for tequila drinkers.
The perfect complement to days that turn into nights, PATRÓN EL CIELO is a light, fresh tequila to enjoy and celebrate with friends, to be served over ice with a slice of orange. Rich in sweetness and citrus notes, the brand new liquid is a result of the unique distillation process and more than 150 tasting sessions, this one-of-a kind creation is a testament to the countless hours, passionate experimentations and extraordinary lengths PATRÓN goes to in order to create its 100% naturally perfect tequila.
Made of 100% of the highest-quality Weber Blue agave, water and yeast – crafted in small batches to ensure consistency and quality, PATRÓN El CIELO achieves the brand’s one goal of creating the finest tequila in the world.
The exceptional tequila is packaged in a sleek glass bottle outfitted with gold designs inspired by the volcanic tahona stone used to produce PATRÓN Tequila, with other elements inspired by the agave fields and light found within the homeland of PATRÓN – the Jalisco Highlands of Mexico.
Kathy Parker, Global Chief Marketing Officer at PATRÓN commented: “PATRÓN EL CIELO is radiantly smooth offering a unique experience for tequila drinkers delivering an impressively rare, naturally sweet taste. By taking our iconic Silver tequila and expertly using a fourth distillation to develop an amazing, prestige tequila, a first within the category, Master Distiller David Rodriguez really pushed the boundaries with a distinctive process—the complexity of distilling tequila without sacrificing flavour requires remarkable talent and we’re immensely proud of this bold innovation his team created.”
David Rodriguez, PATRÓN Master Distiller said, “For the first-time ever, we developed a prestige tequila with a fourth distillation—a process that is extremely rare within the industry—using the smallest copper pot still at Hacienda PATRÓN. While adding another stage of distillation is commonly misconceived as a culprit for diluting flavour, that was not the case for PATRÓN EL CIELO. At PATRÓN, our goal is to achieve perfection in every drop—by using this unique, four-time distillation process, we unlocked and opened up the natural sweetness and smoothness from the agave to deliver an incredibly sweet and light tasting, smooth tequila.”
PATRÓN EL CIELO is the first-four times distilled prestige tequila, available globally and in markets across the U.S, the liquid is launching in the UK from July 3rd exclusively at Selfridges London, Manchester and Birmingham stores and on Selfridges.com and in bars across the UK from July, for an RRP of £170.
For more information, samples and interview requests, please contact: [email protected]