A Biscuit Tin That’s Too Good Not To Share 

 McVitie’s UK&I launch new limited edition Britain’s Got Talent Golden Buzzer Biscuit Tins 

  • Britain’s Got Talent (BGT) fans can now bring the magic of the show into their kitchens with a new exclusive McVitie’s® Golden Buzzer Biscuit Tin 
  • Stylised in the trademarked McVitie’s blue, complete with a shiny functioning golden buzzer on the lid, viewers can be part of the action from the comfort of their own home 
  • The biscuit tin is packed full of tasty McVitie’s favourites, including Milk Chocolate Digestives, Chocolate Hobnobs and original Jaffa Cakes in limited edition Britain’s Got Talent packaging 
  • The interactive biscuit tin comes complete with the sound effects fans have become accustomed to when something magical has happened on the show 
  • Golden Buzzer Biscuit Tins are available to purchase for £40 while stocks last from Saturday 23rd April 
  • They can be purchased here:  https://itvshop.co.uk/  

To celebrate the return of Britain’s Got Talent (BGT) to TV screens across the UK, headline sponsor McVitie’s has created a limited edition ‘Golden Buzzer Biscuit Tin’ allowing viewers at home to buzz for their own Golden Moments whilst watching along to the show. 

The limited-edition biscuit tin is designed to help viewers of the show sound their support for their favourite acts with friends and family with this special piece of exclusive Britain’s Got Talent merchandise.  

The biscuit tin is equipped with a functioning Golden Buzzer lid featuring the iconic BGT Golden Buzzer sound when pushed down, putting the fans in the judge’s hot seat. 

Each McVitie’s Golden Buzzer Biscuit Tin comes with a selection of your favourite McVitie’s treats including promotional packs of Chocolate Digestives, Chocolate Hobnobs and Jaffa Cakes which include the opportunity to win big money-can’t-buy experiences including tickets to the live Britain’s Got Talent Final in June 2022. 

The McVitie’s Golden Buzzer Biscuit Tin is wrapped in a high standard gold vinyl decorated with the Britain’s Got Talent logo as well as the McVitie’s trademark ‘Too Good Not To Share’ logo. The Golden Buzzer lid and button are sprayed in a shimmering non-chip gold finish with the iconic Britain’s Got Talent golden star underneath the buzzer button.  

David Titman, Marketing Director at pladis UK&I: ‘We’re so excited to bring the magic of the iconic Britain’s Got Talent Golden Buzzer to homes across the nation. Superfans can now get their hands on their very own Golden Buzzer Biscuit Tin to create top moments too good not to share with friends and family. We hope that the biscuit tin, alongside the new season of Britain’s Got Talent, will inspire talented people to create their very own golden buzzer moments.’’  

The Golden Buzzer sound effects can be activated and deactivated by flicking the switch on the underside of the lid. The sound effects are powered by three triple A batteries that can be easily changed. 

The biscuit tin stands at 31cm high and 20cm wide and weighs 0.9kg.  

The limited-edition Golden Buzzer Biscuit Barrel was created as part of McVitie’s ‘Golden Moments’ campaign and celebrates the quintessential British brands coming together to mark the iconic series celebrating 15 years’ on air this year. 

The limited-edition McVitie’s Golden Buzzer Biscuit Tin is available to purchase now for £40 exclusively through ITV.com while stocks last. 

Visit the link here.