Increase Dining Revenue by 30% with Outdoor Heating

Installing a Bromic heater can be a great investment for a business in the hospitality space. As the weather cools down an outdoor heated area can provide additional seating, increased revenue, and happier customers for a restaurant. Research has shown that outdoor seating can add as much as 30% in sales to an establishment’s receipts, so it is no wonder that outdoor seating is something a lot of businesses choose to invest in an outdoor heating solution.

A full and active outdoor seating area is an excellent advertisement of a restaurant’s popularity. When considering heating, business owners may want to run a few numbers to determine what kind of ROI (return on investment) they could get from investing in outdoor heating.

A basic calculation can illustrate the sizeable ROI potential. In this example of a small outdoor space, simply keeping a patio open an additional 15 days in a season can return £45,000. Let’s say we have a casual dining restaurant with a £25 per seat average and a patio space with just six tables of four.

15 days x 24 seats x £25 x 10 table turns x 0.5 capacity £45,000

With 45k in receipts for an extra 15-days of seating (with just 10 table turnovers at 50% capacity), an outdoor heater will see your business recouping the investment in these 15 days assuming a 20% bottom line.

The ROI is considerably higher if you also account for the added revenue and return generated on all the other days. With a heated patio you now have a more comfortable dining environment for guests.

Bromic Heating has revolutionised the industry with innovative heating solutions for both commercial and residential applications that feature a range of benefits never seen before in traditional solutions. 

Bromic manufacture both gas and electric heaters. Born out of a desire to develop the worlds best heating products, the Bromic Heating Smart-Heat™ range combines revolutionary technical advancements with a modern design aesthetic. Their engineers have carefully considered the end user requirements of each heater in the range to ensure the delivery of the highest standards of efficiency, usability and performance. Stylish and unique, Bromic Heating’s Smart-Heat™ range has been designed to blend into any contemporary setting. Available in gas and electric options – and with the addition of a portable model – the heaters are the smart choice for any outdoor space.

Max Crampton from Carlton Technologies, the UK Bromic distributor said: “These heaters are ideal for establishments hoping to make the most of outdoor areas, which are otherwise unusable during the colder months, and for those planning internal renovations or update.

“No longer dolocations have to choose between style and efficiency as our heaters provide theperfect blend of both.”

www.bromic.carltontech.co.uk