SHORN ON TOUR EXPANDS RANGE AND SECURES INCREASED DISTRIBUTION IN MORRISONS AND TESCO

The Shorn On Tour range expands, launching a Malbec 1.5L pouch which will be available in Morrisons stores nationwide this October.

Produced and distributed by Kingsland Drinks, the Shorn on Tour range comprises a Californian Pinot Grigio and Shiraz, in addition to the new Malbec variant. Launching earlier this year, the range was previously exclusively stocked in Tesco. The brand has now secured increased distribution of the Pinot Grigio and Shiraz variants in a further 500 Tesco stores.

The Shiraz is smooth, rich and jam-packed with ripe black fruit and a hint of cherry, whilst the Pinot Grigio is light and fresh with flavours of citrus fruits and pear. The Malbec is deliciously fruity with characters of blackberry and cherry with a hint of spice.

Recent YouGov Formats Research, showed that a 1.5L Bag-in Box format came out top rated by consumers, when compared with other formats. This was due to several factors, such as the size, which made it practical for sharing, as well as the practicality and convenience of the tap. This reduces waste and keeps the wine fresh. 41% of consumers said they would purchase this format to take to an outdoor event such as a festival or a picnic. Kingsland Drinks WinePRO research found that this format is especially appealing to younger consumers, under 35 years old.

 

From October, RRP and stockist information for the Shorn On Tour range will be as follows:

Tesco:

Shorn 1.5L Pouch, Shiraz, USA – RRP £11.00

Shorn 1.5L Pouch, Pinot Grigio, USA – RRP £11.00

Morrisons:

Shorn 1.5L Pouch, Malbec, USA – RRP £11.00

Shorn 1.5L Pouch, Pinot Grigio, USA – RRP £11.00

 

 

About Shorn

Whilst Shorn will always adore his home country of New Zealand, he also loves to see the world, and has discovered some fantastic wines on his travels; Shorn’s most recent trip has taken him to California in the United States of America, where he has picked up wines to create the Shorn on Tour range.

 Originally hailing from the world-renowned and popular Marlborough region of New Zealand, Shorn was born from a passion for quality and individuality. All about great tasting and premium wine, with accessible, fruit-forward flavour delivery. Shorn is sophisticated, with character and a quirky edge that stands out from the crowd.

Less about cellars and chateaux, and more about delicious-tasting wine, Shorn is the go-to choice for a great bottle, or pouch, of wine and the perfect match for any social get-together.