Too much of a good thing is a GOOD THING, which is why Balans Soho Society has expanded its family and opened a café in a brand new location – this time, bringing the spirit of Soho to the vibrant Seven Dials village near Covent Garden. Taking its lead from the Old Compton Street Café, the newest reprobate in the Balans Soho Society family will welcome those in the pursuit of pleasure for breakfast, brunch, lunch, supper (and everything in between) with a laid-back café-style approach.D I A L I T U P
Not for the fainthearted, Balans Soho Society Café in Seven Dials is a place to indulge.
Enjoy breakfast, lunch, dinner and after-dark activities in the company of fellow bon
vivants. It’s a café, a bar, and definitely a place where rules are made to be broken. A
place to go when you feel like doing things you probably shouldn’t.
Escape the mundane everyday and fill your boots and your belly from Balans Soho
Society’s extensive café style menu. Overseen by Executive Chef Crispin Chetwynd, a
culinary superstar who has spent time touring the globe with the likes of Paul McCartney,
Michael Jackson and Pink Floyd, the seasonally-changing dishes shine a light on the
best local produce from the likes of Ginger Pig and H. Forman & Sons (the oldest
smokehouse in London).
It’s a café at heart, so breakfast is non-negotiable. For both the bed-headed and those
yet to reach the pillow, breakfast is served from 8.00am daily, offering a restorative feast.
Favoured classics are brought to the fore Balans-style including: a breakfast burrito with
spiced scrambled eggs in a toasted flour tortilla with sour cream and salsa fresca; the
luxurious High Society Eggs Benedict with lobster, avocado and bacon; and the signature
Eggs in Hell – two eggs poached in a tomato chilli sauce, Parmesan and Balans potatoes.
Or just roll in for a sausage or bacon sarnie (with or without a fried egg) on buttered
sourdough bread – the perfect cure for the night before!
As breakfast turns to brunch, then lunch, small plates, sandwiches and a well-appointed
selection of classics feed any appetite. Light bites on petite plates include: Moroccan
lamb and apricot meatballs; coconut shrimp with mango salsa; pulled duck taco with
habanero sauce and crab croquettes with brown crab aioli.
Quintessential Balans Soho Society is ever-present in the mains, from The Infamous
Balans Burger to the coffee-rubbed bavette with onion rings and chipotle tomatillo salsa.
Take a bite out of summer with ricotta and lemon ravioli with brown butter, peas and
roast peppers; or black garlic roast chicken with shiitake mushrooms and broad beans.
Indulgent desserts change daily and include freshly baked cakes like carrot, chocolate,
coffee, red velvet and banoffee.
With the Balans Soho Society name comes a decadent libation list to quench thirsty
mouths (and easy lips) with must-have classics like the martini-style Porn Star (Tito’s
vodka, vanilla, passion fruit and a Champagne shot) or step out of your comfort zone and
try the Beeta-Rita (El Jimador tequila, lime and beetroot), Slap ‘n’ Tickle (Lemongrass
infused Broker’s gin, elderflower, lemon) and Great Balls of Fire (Fireball cinnamon
whisky, lemon, egg white).
The facades and interior sprung to life from the vision of Simon Costin, who made his
name creating outlandish fashion shows for Alexander McQueen and has since worked
with Stella McCartney and Hermès. Updating the décor yet keeping it lovingly lived-in
and a bit rough ‘round the edges, you’ll find tributes to Soho past in the detail. The
edgy and slightly risqué artwork and festooned lighting are a nod to all things theatrical,
(there had to be some element of drama!), reflecting the area’s theatrical history.
Also newly-introduced is the member keyholder card, which basically rewards you for
being you, whether you’re good, bad or downright naughty. Bestowed benefits include
birthday double points, access to exclusive cardholder-only events and unexpected gifts
thrown in for good measure.
So let curtains twitch and the outsiders come in. Balans Soho Society Café has arrived in
Seven Dials!
O P E N I N G T I M E S :
Monday – Wednesday 8am – 11pm
Friday & Saturday Saturday 8am – 11.30pm
Sunday 8am – 10.30pm
32-34 Monmouth St, Seven Dials, London WC2H 9HA
Twitter: @BalansLondon | FB: BalansSohoSociety | IG: BalansSohoSociety
For more information, please contact Matthew Christian or Lizzie Shannon at
Roche Communications on 020 7436 1111 or email [email protected]