Premier Inn teams up with Shaun the Sheep for Christmas advent calendar prize giveaway

In case ewe haven’t ‘herd’, fans of a particular woolly character will have a reason to feel festive this Christmas. To celebrate Shaun the Sheep’s first ever Half Hour Special – “Shaun the Sheep: The Farmer’s Llamas” on TV this Christmas – Premier Inn is teaming up with the flock to launch an interactive online advent calendar. By following a series of clues online and via Twitter, fans can help Shaun find the missing llamas for the chance to win a variety of prizes. 

The baa-rmy giveaway consists of twenty-four prizes starting from the 1st December, including: 4 overnight stays with breakfast at any Premier Inn across the UK, 10 Premier Inn luxury Hypnos beds and 10 exclusive sleep packs including Shaun the Sheep story books, Premier Inn king size duvets and pillows and your very own cuddly Shaun toy.


Russell Braterman, Brand Marketing Director at Premier Inn, has said:

“Shaun the Sheep is one of the most popular family characters on screen so we’re delighted to be teaming up with him this Christmas to help celebrate with some fantastic prizes throughout December. Hopefully between Shaun and ourselves we’ll have the country waking up feeling wonderful this festive season.”


In order to help Shaun find the Farmer’s llamas, follow on Twitter from 1st December to see our daily clues and enter into the prize draw. To find out more and see full details and terms and conditions visit

Shaun the Sheep: The Farmer’s Llamas coming to TV this Christmas. For more information visit