Ooberstock, the UK online drinks wholesale business, has appointed Stephen Crawley, most recently MD at The Caledonian Brewing Company as its new Chairman starting 1 July 2014.
Stephen will help lead and deliver on Ooberstock’s ambitious strategic business plan to drive on-trade sales and distribution, working closely alongside Steve Brogan.

Brogan explains, “We are really pleased to have Stephen join our team. As a highly respected figure within the industry, Stephen’s wealth of experience and industry knowledge will be invaluable in taking Ooberstock to an exciting new level.”

Crawley adds, “I am delighted to be joining Ooberstock at a really exciting time. A serious amount of work has gone into developing and trialing the model and I look forward to working with the company to develop its people, product offering, customer relationships and ultimately its sales.”

‘’I first met Steve Brogan playing cricket and played against him for Cheshire and Scotland – and here we are working together! If we had been in the same team, our skills would have been complementary with a bat in hand – I would like to think that is same when it comes to drinks!’’

Stephen has over 25 years drinks experience with senior management roles and Directorships that include Caledonian Brewery, Harviestoun Brewery and Meantime Brewery – he entered the beer industry in 1988 with Labatt Brewing UK in the North West of England, having previously sold sports surfaces and been a professional cricketer.

Ooberstock is the leading online drinks distributor in the market, providing a world-class supply solution via KNDL. Its unique business model offers operational flexibility, scale and cost effectiveness without having to invest heavily in a transport infrastructure and storage facilities – thus keeping pricing and promotions highly competitive and offering the on-trade access to an extensive portfolio of quality drink brands.