“Luscious Rumbustion”
Jamaica Inn Black Ginger Rum (1750) has recently been quietly launched into its Cornwall heartlands, by Mangrove, the UK-based premium spirits distributor. The premium rum is a blend of Jamaican Pot and Column Stills and is infused with ginger to give a bold flavour profile, alongside subtle hints of lemongrass and citrus. Ginger is an increasingly popular ingredient amongst bartenders and this primary botanical infusion with a quality Jamaican rum offers greater depths of flavour for classic long drinks made with cola, tonic or – for example – ginger beer to create the ultimate Jamaica Mule. The rum is aged for three years and has an ABV of 40%.
The brand is inspired by the Cornwall coaching inn built in 1750 and made famous in Daphne du Maurier’s novel of the same name. Jamaica Inn first derived its name from the local landowning Trelawney family. Edward Trelawney was born in Trelawney, Cornwall in 1699 and appointed Governor of Jamaica at the age of 39. Located on the bleak Bodmin Moor, the inn originally provided a watering hole to hide smuggler’s plundered Caribbean contraband of Jamaican rum and botanicals, including ginger. Jamaica Inn Black Ginger Rum (1750), pays homage to the style of rum the patrons and malcontents would have been imbibing with their prized ill-gotten goods brought ashore.
Nick Gillett, Managing Director of Mangrove, comments, “More than anything else, this is an authentic Jamaican, flavoured rum of quality and commercial viability that fits with Mangrove’s ethos. Jamaica Inn is a brand which we are focusing on building at the forefront of our Mangrove rum portfolio that we will drive into the growing premium rum market. It has that unique Jamaican ‘funk’ flavour with the presence of a well-balanced quality, ginger flavour throughout. The name Jamaica Inn conjures up all the right images of dark rums and the historical richness with the cross over between Cornwall and Jamaica’s rumbustious past. Put simply this is “Luscious Rumbustion”.”
Jamaica Inn Black Ginger Rum has an RRSP of £22 (70cl) and will be targeted at both the on and off- trade. International distribution is being sought. For more information please contact Mangrove’s Stefanel Tok via [email protected] or [email protected]
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