The one-off event is set to explore the past, present & future of the iconic cocktail this International Margarita Day
February 2022, UK: In celebration of International Margarita Day, the world’s number one ultra-premium tequila, PATRÓN, unveils a one-off experience paying homage to the Margarita cocktail; the ‘Museo de Margarita’ in Central London.
Taking place on Tuesday 22nd February 2022, the pop-up will explore the almost mythological history of this modern icon. Having stood the test of time, there is no objective historical account of the birth of the Margarita. Was it created in 1929 in Tijuana, or born at Tail O’The Cock, an old haunt of the Hollywood elite in 1939 Los Angeles? The first of its kind exhibition will invite guests to explore (and taste!) the cocktail through the decades, from the prohibition cocktail to the genre-defining Tommy’s Margarita that used agave nectar for the first time, and even have a glimpse into what the future may hold.
Featuring conversational chronicles and alcohol-infused archives, guests can also expect to try Margaritas inspired by the past, present and future, created by industry legends. Serves include a limited-edition ‘Blind Spot’ 1920s Margarita recreated by Giulia Cuccurullo (Artesian Bar); a sweet take on the 1930s-40s Margarita ‘Daisy’ brought to life by PATRÓN’s Perfectionists’ 2021 UK winner Kat Stanley (Uno Mas); a Margarita-style twist on the 1950s-70s ‘Blue Ocean’ revived by Maxim Schulte (KOL); and a futuristic ‘Blood Orange & Mint ‘Mirror’ Margarita from Deano Moncrieffe (Hacha) representing the most recent decades.
Guests will be able to learn how PATRÓN has perfected the Margarita in a hands-on cocktail masterclass, where PATRÓN’s brand ambassadors will unveil the secrets behind the ultra-premium tequila’s success – from using only high-quality raw ingredients to develop deep, complex flavours to taking no short cuts in creating the best flavours slowly and naturally. It really is the ultimate tequila to create the iconic Margarita.
Visits to PATRÓN’s ‘Museo de Margarita’ are available for £15 per person, which will include a sample of each of the cocktails in bookable time slots from 15:30 pm – 20:30 pm on Tuesday 22nd February 2022 through Eventbrite https://patron-tequila-celebrates-margarita-day.eventbrite.co.uk. The ‘Museo de Margarita’ is located at NoHo Studios, 46 Great Titchfield Street, London W1W 7QA.