Clearspring, the pioneering family business behind some of the UK’s most loved organic and plant-based foods, is launching the largest advertising campaign in its 33-year history. At the heart of the campaign is a simple, heartfelt invitation: join the Clearspring family. Launching from the 6th of April for three weeks, it is a celebration of the exceptional taste, quality and authenticity of Clearspring’s award-winning products, and of the family values that have shaped every one of them.
Set to run across billboards, Tube advertising, and outdoor posters in London, Bristol, Brighton, and Birmingham, alongside extensive digital and social media advertising, the campaign will reach millions of consumers and deliver well over 60 million impressions. Advertisements will also be featured on London taxis, which will be part of a sampling campaign, where thousands of consumers will be given a free pack of Clearspring’s new single-serve 200g tofu, as well a chance to sample the viral ‘Tofu Chocolate Mousse’ recipe.
While Clearspring is renowned for its variety of organic and plant-based range of almost 300 products, crafted using authentic, timeless recipes and traditional methods, the campaign spotlights two of the brand’s most celebrated heroes: Clearspring Organic Japanese Silken Tofu, which is the UK’s number 1 ambient tofu1, and their award-winning Organic Japanese Matcha Green Tea Powder.
With tofu now enjoyed by 1 in 6 UK households2, and matcha a staple across high street cafés and coffee shops, these products and their popularity reflect Clearspring’s role at the forefront of organic and plant-based eating, and its lasting influence on how the UK eats today.
Central to the campaign is The Clearspring Family Kitchen, a series of plant-based, seasonal recipe videos launching across all social media platforms. The videos put the Clearspring family front and centre, celebrating the real people behind the brand and the food they love to make. They showcase the simplicity and versatility of Clearspring’s range, inviting consumers to bring more delicious organic and plant-based ingredients into their everyday cooking. As a family-run business, The Clearspring Family Kitchen is an open invitation to anyone who cares about real, honest food to pull up a chair and join the family.
“This campaign marks an important milestone for us, but more than anything, it is an expression of who we are as a family business. For 33 years, we’ve cared about food the way families do: with real pride, long-term thinking, and a genuine belief that what you put on the table matters. The Clearspring Family Kitchen is our way of sharing that with the world, and saying to everyone who has ever cared about good food: you’re part of this family too.” – Maria Dawson, Managing Director of Clearspring.
As Clearspring looks to the future, this landmark campaign is both a celebration of three decades of family-led dedication to quality, authenticity and sustainability, and an invitation to grow that family further. By bringing the Clearspring story, and the Clearspring Family Kitchen, to a wider audience, the brand continues to champion mindful eating and timeless food traditions. Whether you are a long-standing customer or discovering Clearspring for the first time, the message is the same: join the family.
For more information, visit www.clearspring.co.uk
