Brains Brewery has unveiled a new digital campaign celebrating the unmistakable character, heritage and growing popularity of its flagship ale, Reverend James.
Created by CR Studio, classic artistic masterpieces such as Mona Lisa and Napoleon, are reimagined alongside modern pop art and cultural references, all brought together with humour and the rallying call to “Get a Rev on!”
The campaign, which is currently being rolled out across social media, champions the ale’s rich flavour, full-bodied profile and iconic status as one of Wales’ most-loved pints.
The new creative approach ensures the ale feels as relevant and exciting today as ever, inviting a new generation of drinkers to discover what has made it a staple of UK wide pubs for decades.
Brains has proudly brewed The Original Reverend James since 1998, following the acquisition of Crown Buckley Brewery in 1997. Since then, it has grown to become Brains’ best-selling ale and a true cornerstone of the brewery’s range.
The campaign coincides with the recent release of a limited-edition Rev James Buckley, celebrating the craftsmanship and innovation that have defined Brains Brewery since its founding in 1882.
Sara Leigh Webber, Head of Marketing Manager at Brains Brewery, said:
“By placing Rev James alongside iconic works of art and pop culture, we’re having a bit of fun with its heritage and reminding drinkers that this is a beer full of depth, flavour and personality.
“Reverend James is a beer with huge confidence and character. It has a loyal following and a proud history, so this campaign is about celebrating everything people already love about it, while presenting it in a way that feels bold, modern and unmistakably ‘new’ Brains.
Sara added: “There’s also a growing appreciation for cask ale among younger drinkers, with recent SIBA research showing a significant increase in 18 to 24-year-olds choosing cask. Reverend James is perfectly placed to meet that interest – it’s a classic ale that still surprises.”
Gareth Chubb from CRStudio.com added: “This campaign celebrates Reverend James exactly as it is – confident, distinctive and full of character. By combining art, humour and cultural references, we’ve created something that feels celebratory rather than nostalgic.”
