Rockwater and AFC Bournemouth unveil new partnership

Vitality Stadium announces introduction of the “Rockwater Lounge”

Rockwater and AFC Bournemouth (AFCB) have announced a new three-year partnership for matchday experiences at the Vitality Stadium. The “Rockwater Lounge” will open ahead of the 2024/2025 season as part of AFCB’s elevated hospitality offering.

Rockwater will be the first hospitality brand that has a dedicated space at AFCB fixtures. The partnership is a first of its kind for the club building on the success of the 2023/2024 season, during which match attendance proved immensely popular with Rockwater’s Open Water subscribers.

Luke Davis, CEO of Rockwater, said: “We are thrilled to partner with AFC Bournemouth. The club is a pillar of our local community and a growing force in the Premier League. Witnessing the club’s meteoric rise and their most successful season to date has been nothing short of inspiring. I’m looking forward to seeing how our collaboration creates unforgettable experiences right on Rockwater’s doorstep. We can’t wait to welcome more Cherries fans to Rockwater.

The Rockwater Lounge will have the capacity to host 20 match-goers, who will all be able to watch each game in premium seating at Vitality Stadium. Open Water subscribers will have exclusive access to the lounge on matchdays, where buffet-style dining will be available as part of the experience. The design of the space will reflect Rockwater’s signature interior and will showcase artwork curated by the Brighton based, Helm Gallery.

Rob Mitchell, AFCB’s Commercial Director, echoed Luke’s sentiment, and said: “We are delighted to bring Rockwater into our family of partners. Both venues are united by a commitment to growth and excellence within the community. Together, we can provide new opportunities locally while facilitating unmissable entertainment. Providing an outstanding experience for all match-goers is our priority, and the Rockwater Lounge will enrich AFCB matchdays for new and existing fans.”

As part of the partnership, Rockwater and AFCB will host several community-led initiatives. The activities will start with a beach clean event later this year in collaboration with AFCB’s Junior Cherries member group.

Rockwater and AFC Bournemouth anticipate a long and fruitful partnership that enriches sport, hospitality, and community engagement in Dorset.