Tortilla Mexican Grill plc launches inaugural loyalty club membership scheme

More than 15,000 card downloads made in first two weeks since launch of Tortilla Club Illustrates brand’s popularity and strength of customer engagement

Tortilla, the UK’s largest fast-casual Mexican restaurant brand, is delighted to announce the launch of its loyalty club membership scheme, Tortilla Club.

The Tortilla Club will allow customers to earn stamps and redeem rewards including a free main of their choice after collecting nine stamps, and offers perks at birthdays, for ‘saucy specials’ and an initial eight stamps just for signing up. The scheme saw 15,000 card downloads in the first 2 weeks of launch.

The scheme is a key part of the Group’s ambitious corporate growth strategy, specifically seeking to enhance active customer engagement through its clearly defined multi-channel marketing approach.

This strategy also involves the use of partnerships, development of campaigns and a raft of exciting collaborations, which have already enabled Tortilla to start to build and maintain an ever-growing, loyal and diverse customer base.

The loyalty platform will continue to be managed within Tortilla’s ePoS provider MCR Systems Ltd, while the digital loyalty card interface has been created bespoke by the Company’s partners OrderPay.

Megan Burton-Brown, Head of Marketing at Tortilla, said: “We’re really excited about the launch of Tortilla Club, and very proud that the scheme has already had such an incredible reception. This further reflects the brand’s clear popularity and growing engagement with customers, which has been a key focus for the business over the last few years.

“Our down-to-earth marketing and digital strategy continues to be an important and effective driver of customer footfall to our restaurants, both during and post Covid, and has been successful in introducing new customers to our brand while continuing to engage those who frequently return. We can’t wait to see more of this success as the Club continues to evolve into the future.”