Today, Larkfire, wild water for whisky, announces the launch of the official Whisky Highball Day, the world’s first celebration day dedicated to the whisky highball cocktail.
Celebrated on July 22nd, Whisky Highball Day has been created to bring together whisky lovers to celebrate the versatility and shared appreciation of whisky in a long drink.
Whether it’s as simple as a Mizuwari (whisky and water) or a classic highball (whisky and soda), the whisky highball is one of the most inclusive and accessible cocktails that anyone can enjoy.
A quinticential thirst quencher, the whisky highball is rumoured to have been created in United States in the 1890s, however there are few places in the world where a highball will not appear on the menu.
Commenting on the inspiration behind the day, James McIntosh, managing director of Larkfire said; “We wanted to create a national day that celebrated the most simple, yet most diverse way of drinking whisky. Whisky is a drink that is seen by many as a drink with rules. It conjures up images of leather back chairs, smokey rooms and being scorned for even daring to add a mixer to the drink.
“Our aim is to support the thousands of whisky producers and millions of whisky drinkers who want to enjoy the drink their way.”
Consumers can celebrate Whisky Highball Day on July 22nd in any which way you want! All you need is to do grab a bottle of your favourite whisky, add some ice and create your own favourite highball. There is no right or wrong answer. It’s all about enjoying whisky as part of a different serve.
You can share your highball serves across all social channels, just use the hashtag #WHD22 and tag @whiskyhighballday on Instagram.
Whisky Highball Day’s official water partner is Sparkling Larkfire, wild water sourced in the Outer Hebrides. It has a very low mineral content and purity help you to get the most enjoyment out of your Highball.