Shaftesbury has announced it has signed over 60 new retail, hospitality and leisure brands in Carnaby, Seven Dials, Chinatown, Soho and Fitzrovia since 1 October 2020. The strength of demand from operators also coincides with the rapid recovery in footfall and sales across its locations and represents a vote of confidence in their long-term appeal and prospects.
29 new hospitality operators have taken space in Shaftesbury’s locations, offering 18 different cuisines, including Portuguese, French and Pan Asian. Highlights include Istanbul-inspired Zahter in Carnaby; Anita’s, a gelato concept from Israel on Upper St Martin’s Lane; Japanese robata concept Yatay in Chinatown; and Carousel in Fitzrovia, in its first permanent location featuring a rotating chef’s table, wine bar, restaurant, event space and dark kitchen. In addition, three of the new venues are bars and live music focused, including Nightjar, a jazz bar in Kingly Court.
Complementing the new F&B brands, 33 retailers have joined Shaftesbury’s estates, of which 23 were new brands making their debuts in the UK and 11 of the new signings were online brands opening their first bricks and mortar stores.
Operators are focusing on Shaftesbury’s carefully curated, high profile villages, as footfall continues to rise and retail and F&B spending bounces back. Weekend footfall is currently at or above 2019 levels, while weekdays are at approximately 80%. Data from CACI and Location Sciences indicates Shaftesbury’s locations are outperforming the wider West End, where the volumes of people are currently at 72% of pre-Covid levels.[1]
Julia Wilkinson, Restaurant Director, added: “The hospitality sector has demonstrated its creativity and energy as it emerges from the pandemic, with new F&B and leisure concepts launching, and more established operators diversifying across our villages. These new additions add to the existing mix of cuisines and experiences in Chinatown London, Carnaby, Soho and Seven Dials to create fantastic food destinations that appeal to visitors, local workers and residents. As tough as it has been, the sector has turned a corner, which is wonderful to see.”
This round-up of Shaftesbury’s retail and hospitality leasing since 1 October 2020 follows the announcement of its 2021 annual results. Published on 30 November, they reported significant progress on the road to recovery for its 16-acre West End portfolio, which includes over 600 restaurants, shops, cafes, pubs and bars, across 1.1 million sq. ft. of space.
[1] CACI and Location Sciences have been tracking volumes of people in major UK cities and towns on a weekly basis since the beginning of the pandemic using data collected anonymously from a range of smartphone apps.