Luxury aparthotel introduces contactless concierge as part of post-lockdown digital strategy @absurd_agency

Manchester’s only luxury aparthotel CitySuites has introduced new technology and digital-first services to bolster its revised Covid-19 social distancing procedures.

Developed by its digital agency partner Absurd, CitySuites has created a bespoke contactless check-in process that eradicates the need for guests to go through the typical registration process on arrival.

The solution, which has been designed to integrate with CitySuites’ existing PMS (property management software) booking system, enables guests to input all required information prior to arrival, simply verifying their identity on entry to the aparthotel.

The move is part of an ongoing programme to enhance both the physical and digital experience offered by the luxury five-star hospitality business, which is part of the Select Property Group based in Alderley Edge, Cheshire.

Oliver Bailey, co-founder of Absurd, says: “We’re working with CitySuites to continually evolve their digital capabilities and end-to-end service design. This latest launch will not only benefit the guest experience with a quicker check-in process but it minimises contact time, enabling customers and staff to stay safe, while complying with social distancing measures.

“Using our unique approach, to understand both the needs of guests and CitySuites’ teams, we’re able to identify the most relevant and value-add services to bring to market. Many service requirements for CitySuites differ from the more typical hotel needs, due to the specialist accommodation offered. This latest service was prioritised within the development schedule to allow CitySuites to quickly adapt to changes required due to Covid-19 compliance.

“We’ve designed and built the technology for CitySuites, rather than bolt on third party software, to enable the service to go beyond just accelerating online check-in. It will facilitate ongoing communication with guests and more personalised marketing.”

Express check-in is one of a number of new initiatives that CitySuites has put in place in response to both Covid-19 and ongoing innovation. Earlier this year Absurd designed a bespoke online process for longer term guest bookings and launched CitySuites’ Embankment Kitchen restaurant site.

CitySuites is located in Manchester City Centre and combines the comforts of home with the luxury touches of a hotel, providing an exceptional living experience that surpasses standard serviced apartment accommodation.