SAVOR™ THE FLAVOUR!

Bob Pease, CEO/President of the Brewers Association the not-for-profit trade association representing small and independent American craft brewers, on a culinary experience like no other

“With the start of a new decade comes the chance to re-assess your business, for example, how can the UK hospitality industry make more of beer and food pairing opportunities? 

In the States, beer with food is highly advanced with 88% of people enjoying beer with their meal at least sometimes and 63% saying they select beer based on the meal they’re about to eat.  It’s a growing trend too – nearly half of all craft beer drinkers say they drink craft beer with food now more than a couple of years ago. In America, you’ll find unique events specifically designed to explore and elevate the world of craft beer and food, with the most iconic being SAVOR™. An American Craft Beer and Food Experience, in Washington DC, 15th May 2020.

Presented by the Brewers Association, SAVOR marries flavour-forward, independent craft beer with sublime small-bite pairings to create an unforgettable culinary experience for beer lovers and foodies alike.  More than 100 craft breweries from across North America are expected to participate where they will be matched to a one-of-a-kind pairing menu crafted by Brewers Association Executive Chef, Adam Dulye in collaboration with a host of noted chefs, cicerones and purveyors.  Dulye is a decorated chef who quite literally wrote the book about beer and food pairing (it’s called The Beer Pantry!).

As festivals go, SAVOR is a small and intimate gathering.  However, the task of creating nearly 200 pairings is more than any single chef can tackle on his own, so Dulye assembles a team of talented peers to help him create the menu.  The list is a veritable who’s who of American’s culinary movers and shakers!  More details will be announced shortly.  Keep an eye on www.savorcraftbeer.com for the latest updates.

Now in its 13th year, SAVOR will take place in a new $60 million music venue, The Anthem in DC.  Guests have the chance to meet the luminaries of the craft beer world.  Few events offer the opportunity for a one-on-one conversation with the rock stars of the craft beer world.

UK chefs, restauranteurs, hoteliers etc are welcome to attend.  Tickets go on sale Wednesday 19th February 2020 at www.savorcraftbeer.com

Don’t forget to check out the FREE resources we publish, such as The Beer & Food Course, which is perfect for training staff or educating yourself and can be downloaded free of charge at www.craftbeer.com

More information www.brewersassociation.org