London’s most dramatic address launches boutique hotel with panoramic rooftop restaurant & cocktail bar inspired by theatreland and cinema district

The curtain has been raised on Hotel Indigo® London – 1 Leicester Square: a new boutique hotel opening at London’s most iconic address.

1 Leicester Square has been dramatically transformed into a show-stopping hotel, with a sky-high rooftop restaurant and bar: the only one with a terrace in Leicester Square. From this unique vantage point, guests will be able to experience both a sweeping panorama of London landmarks and glamorous film premieres on the streets below.

The 95-room hotel is inspired by the rich cultural heritage of Leicester Square, which sits centrally in the heart of theatreland and the cinema district. Bursting with character, guests will feel like they have stepped into an exclusive and flamboyant backstage world.

Guaranteed to induce theatrical swoons, several of the rooms allow guests an unparalleled star-studded experience from the comfort of their own bedroom. Some afford private balconies soaring over the famous Square, where guests can enjoy invitation-only views of world-class premieres and movie stars as they arrive on the red carpet.

From the moment of arrival through the hotel’s ornate, embowed glass doors, guests experience a dramatic transition from the bright bustling surroundings of Leicester Square into the moody and evocative art-deco inspired lobby. A striking monochrome tiled floor, rich blue velvet and gold banquettes and vintage cinema seats set the scene.

Introductory room rates start from £200 per night with three theatrical bedroom concepts to choose from:

  • Scriptwriter Rooms channel a playwright’s study: an inspiring and poetic space. Robust materials create a personal and intimate atmosphere with drafts of scripts framed as artwork.
  • Backstage Rooms reference stars’ dressing rooms in their design and are complete with the technical fittings of a stage: spotlights, ropes and illuminated, flamboyant dressing room mirrors.
  • Auditorium Rooms capture the exclusive experience of a private theatre box. At the bottom of the bespoke banquette in each room, gold plate numbers reference auditorium seating and luxe polished plaster is reminiscent of the historic patina of a theatre.

Designed by award-winning architects Michaelis Boyd, the team behind The Groucho and many of the Soho House properties, it is no wonder that Hotel Indigo London – 1 Leicester Square has the intimate feel of a buzzing, creative members club for those in-the-know.

The hotel is perfectly situated for guests to effortlessly immerse themselves in the energy and buzz of the capital, with Chinatown to the north, Trafalgar Square to the south, Covent Garden to the east and Piccadilly Circus to the west.

The Rooftop at 1 Leicester Square

Perched nine storeys above Leicester Square, the rooftop will be open for breakfast, lunch and dinner. All will be served with a side of unrivalled views of London’s most impressive architectural icons, including The Shard, Big Ben, the Houses of Parliament, Nelson’s Column, the London Eye and the Gherkin.

Later in 2018, the hotel will unveil a dynamic new cocktail and dining concept on the rooftop. Set to be one of the most exciting openings of the year, the space will be a prime destination for expert mixology and gastronomy. Guests can enjoy sundowners, late night drinking and will be able to pair innovative dishes with inventive, crafted cocktails.

The rooftop boasts floor-to-ceiling glass and a wrap-around balcony. Taking inspiration from its Chinatown locale and 1920s Shanghai, the space has a seductive deep blue colour palette, accented with rich red, luxurious brass and walnut wood detailing.

Asif Aziz, Founder and CEO, Criterion Capital said: “I have a passion for London’s West End and have had the privilege to invest in and curate some of the city’s most iconic landmark buildings. The creation of Hotel Indigo at One Leicester Square represents the beginning of a journey to bring some dynamic hospitality concepts to the capital.”

Tom Rowntree, Vice President of Brand Management – Luxury and Boutique brands, IHG, Europe said: “Whether you are after a night out at the theatre, great restaurants and bars or just want to explore nearby Chinatown, our adventurous guests really will be in the thick of it when they stay at Hotel Indigo London – 1 Leicester Square. We are delighted to open this hotel in such an exciting location and hope our Hotel Indigo guests enjoy exploring all the hidden gems the area has to offer.”


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