It’s not everyday that you hear of someone creating a fully functional kitchen from their vehicle, but Jamie Oliver has done just that! The Land Rover Discovery Kitchen is a custom designed model which showcases the innovation of modern cooking and automotive technology. Demonstrating the versatility of a used Land Rover Discovery, this kitchen on wheels is both practical and lets face it, a little bizarre!
As strange as the concept may seem initially, this serves as an example of how cooking technology can be adapted for a range of different customer requirements. Although the Discovery Kitchen is designed as a one-off, it proves that specialist modifications are almost limitless today. Oliver created a list of must-haves to give to Land Rover – Lisa Tookey, chief revenue officer and head of commercial partnerships at Jamie Oliver Ltd, said: “Jamie is probably the most creative person I’ve ever met – he has a constant pipeline of brilliant ideas. Some of them are bonkers. If you let him run wild, this is what the outcome is.”
She added: “We always want to deliver the unexpected and believe that this partnership does just that whilst showcasing the future of food, technology and life on the go.”
Featuring a fully functional kitchen, this model makes the most of the available space to offer something truly unique. Although Land Rover have already built a reputation for state-of-the-art tech, this vehicle contains some brilliant culinary gadgets. The centre console for example features a fully functional toaster, whilst in the engine bay you can find a 4.7 litre slow cooker. The boot contains a fold and slide out kitchen worktop featuring a sink, two gas hobs and a fully veneer finished surface. You can also find an integrated 40” flat screen television with internet connectivity – which can be turned into a table for you to eat at.
The vehicle was also fitted with butter-churning technology in the form of wheel-mounted butter churners which worked as you drove. Each rear window was custom made with external access to the car’s very own herb garden on the right-hand side and a spice rack on the left. The herb garden is able to house up to 8 living plants inside!
David Fairbairn, head of bespoke at SVO, commented: “As a team, we never imagined we would be asked to produce wheels that churn butter so it has been great fun working alongside Jamie to bring his vision to life. He really wanted to push the boundaries of what was possible with this versatile vehicle and the team fully embraced the challenge.”
Of course, it wouldn’t be a fully functional kitchen on wheels without a dual folding BBQ featuring a grill rack and rotisserie powered by the Land Rover engine. Oliver and the Land Rover team have completely broken apart the boundaries of family life with the Land Rover Discovery Kitchen. Jamie Oliver was impressed too, commenting: “I gave Land Rover a massive challenge to create the ultimate kitchen on wheels. I dreamt big and asked for a lot…
“I didn’t think they’d actually be able to put a slow-cooker next to the engine and an olive oil dispenser in the boot, but they did. The result is an amazing Discovery, tailored perfectly for me and the family – we love it. This unique creation means we can take our culinary adventures to the next level.”
Land Rover said: “All of the modifications are fully functional, meaning that Jamie and his family can cook a meal from scratch using the Discovery.”
Jamie Oliver’s vision to demonstrate that it is possible to create food on the go has been achieved, and it makes for some promising future prospects.