The Scots are on the run, dominating the Most Wanted list


  • 192 UK hotels receive the ‘Most Wanted’ prize in Loved by Guests Awards 2018
  • Three out of the five top cities in the UK are in Scotland with Edinburgh coming in second, Glasgow fourth and Inverness fifth
  • London has the most award-winning hotels in the UK chosen by guests
  • Guest reviews are growing in power, packing more of a punch than star ratings
  • British hotels named best for boutique, business, family, spa, luxury, newcomer and LGBT

192 hotels in the UK have battled it out all year to be crowned the ‘Most Wanted’ hotels worldwide in the® Loved by Guests Awards 2018, where the judges are the guests themselves.

London topped the list of award-winning cities in the UK, but travellers can check into prize-winning properties in more than 90 towns and cities across the country, including favourite seaside hotspots Brighton, Newquay and Blackpool.

Top 5 Cities in the UK winning Loved by Guest Most Wanted Awards:

  1. London – 35 hotels
  2. Edinburgh – 13 hotels
  3. Bath – 8 hotels
  4. Glasgow – 6 hotels
  5. Inverness – 6 hotels believes that the way to find the ‘Most Wanted’ hotels is to ask the customers themselves…so they did just that. Knowing that reviews are becoming even more influential than the official star ratings, looked at over 25 million guest reviews on the website to pick the winners.

The competition was tough, with an astonishing 3,400 hotels across 91 countries being identified as truly outstanding. The winning hotels had to receive a rating of 9.4 (out of 10) or above to be categorised as one of the world’s ‘Most Wanted’ hotels, 192 in the UK made the cut.

Globally, the USA stormed ahead with 1,498 hotels snapping up a ‘Most Wanted’ award, running away from the competition, with Italy (232), the UK (192), Canada (126) and Spain (101) making up the top five countries to scoop awards.

The cities around the globe where travellers are most likely to check into a Most Wanted award-winning hotel are: Rome (39), Florence (38), London (35), Hanoi (36) and Venice (32) – with the Italians speeding away with three out of the top five cities. To bag the best deals on hotels in these top destinations, download the mobile app for access to Secret Prices.

The Most Wanted 

22 hotels around the world received an outstanding ‘10 out of 10’ in their reviews throughout the whole of 2017, an impressive golden record. The UK stole the show with six hotels receiving top marks, followed by five in the US and two in the Czech Republic. Korea, New Zealand, Vietnam, Iceland, Portugal, Turkey, Brazil, Canada and Bali all had one hotel each with a perfect report.

Hotels in the UK that achieved 10/10 in the Loved by Guest Most Wanted Awards:

Best in Class

Whether it’s a pampering session, a sun lounger staycation or even a dollop of luxury you are looking for, Loved by Guests ‘Top100’ winners will have it all. With 1,000 hotels across 10 categories, including – Luxury, Business, Boutique, LGBT, Beach, Ski, Family, Spa, New and All Inclusive, there will be no shortage of options when planning your next trip. These awards celebrate the best 100 in each group, so you can tailor any holiday to your every need.

The UK, despite competition from warmer climes, saw a global winner in the ‘Best for Beach’ category, the L’Horizon Beach Hotel & Spa in St.Brelade in Jersey. And if travelers are looking for a relaxing spa break, the UK is home to five winners in the Spa category. These are the Canary Riverside Plaza Hotel and the Radisson Blu Edwardian New Providence Wharf Hotel in London, the Mercure Aberdeen Ardoe House Hotel & Spa in Aberdeen, the Slieve Donard Resort and Spa in Newcastle and the Mercure Sheffield St Paul’s Hotel and Spa in Sheffield.

“The Loved by Guests awards are all about guest reviews, the good the great and the awesome! We know that people value fellow guest opinions even more than star ratings these days, so we we’re giving everyone super clear access to just that and highlighting the hotels that truly stand out. When you’re scrolling through your smartphone, it is really easy to skim through reviews about the insanely huge bed, the ‘out of this world’ avocado on toast, the life altering spa treatment or the fantastic hotel staff who took great care of you. There are 25 million verified guest reviews that can offer inspiration for your next trip as well as helping you pick a great hotel for your needs”, said Johan Svanstrom, President for Brand.

All the award-winning hotels are bookable through the award-winning mobile app, available on iOS and Android. Look out for the Loved by Guests badges to find your favourite. Check out some of the winning hotels on Facebook and Instagram using the #LovedbyGuests hashtag or visit