Beekeeper sets its sights on connecting two billion mobile workers

Communications platform helps companies reach and engage non-office based workforces

 Beekeeper, the leading employee communications platform that allows companies to reach and empower entire workforces, continues impressive growth with expansion into the UK.

The GDPR compliant Beekeeper platform transforms communication and engagement amongst the two billion employees globally who work in shifts, don’t sit at desks, and are distant from corporate management — both in mind-set and location.

The Beekeeper Platform:

Beekeeper empowers companies to go beyond bulletin boards and email to communicate and interact with all employees within a powerful, secure mobile app. Companies using Beekeeper effectively foster real-time collaboration, engagement, and insights through:

  • Peer-to-Peer Mobile Messaging: Instant exchange of images, texts, and documents for faster decisions, responses, and operational communication — no text or email needed.
  • Communication Streams: Celebrate success, foster employee recognition, educate on new products and comply with health and safety information requirements instantly across tens or hundreds of locations.
  • Mobile Employee Surveys: Listen and gather structured feedback from the front lines to improve processes and products, as well as gain new understanding of employees’ concerns and overall satisfaction.
  • Advanced Analytics: Use actionable business intelligence to identify and involve influential employees, optimise content, and raise HR effectiveness.
  • Smart Automation: Automate recurring communication flows for onboarding new people with a flexible and trigger based workflow system, or send automated messages to selected segments of your employees to promote process updates.

Beekeeper has recently expanded into the UK where it is working with a number of high profile organisations including Heathrow Airport and Exclusive Hotels. It also has end users in more than 137 countries on its platform.

Cristian Grossmann, CEO of Beekeeper, comments: “We realised that there are a large number of sectors including hospitality, retail, manufacturing, construction, logistics, and healthcare where workers are often out in the field with no access to email. These employees were relying on outdated methods of communication, such as written notes, bulletin boards, stand-up meetings, and printed newsletters. This approach left employees feeling disengaged and unhappy due to the lack of real time and meaningful communication between themselves, management and the wider company.

“With most workers having smart phones we realised that management could tap into this to provide an inclusive communication tool, regardless of worker location or role. The Beekeeper app creates a space where everyone can interact, voice concerns, celebrate successes, be social and be notified of company updates. The majority of workers have smartphones with them which they check daily.”

For organisations, Beekeeper matches with each company’s corporate identity and branding, with automated workflows and scheduling to fully support operational strategies and communication. The app features real-time measurement to improve communication efficiency, gain insight and calculate impact, allowing for continuous optimisation. Beekeeper integrates with over 500 tools and can be extended further with shift management, payroll, intranets, or HR systems.

In the past year, Fortune 500 companies across the globe have adopted Beekeeper to easily connect with and empower employees regardless of role and location. Industry research estimates the enterprise collaboration market will reach $49.51 billion by 2021. This is set to further accelerate as more and more companies prioritise employee communication and engagement as a way to increase productivity and reduce turnover. To date, this effort has largely been focused on white-collar workers who sit at a desk all day and can easily receive a steady flow of digital information and recognition from their peers and managers.