Leading hospitality supplier Mitre Linen has announced a partnership with luxury London perfume house Friedemodin.

The perfume collection comes as the latest addition to Mitre Linen’s designer Heritage range, which also includes luxury bed linen, sumptuous bathrobes and towels, pocket sprung mattresses, floating beds and bespoke blankets.

Stephen Broadhurst, Managing Director of Mitre Linen, said: “We are very excited about our partnership with the luxury London perfume house Friedemodin.  Many luxury hotels ask about gift opportunities for their guests and a luxury perfume works perfectly.

“We have designed Heritage by Mitre to help hoteliers create their own bespoke collection; one that will allow them to tell their story to their guests. At Mitre we are constantly looking for new and innovative products. We were delighted when we discovered Friedemodin; our companies share a passion for creating treasurable and evocative experiences and their perfume range perfectly complements our Heritage collection.”

Friedemodin are ‘distillers of experience’. Every collection tells a story, each fragrance within the collections is a chapter. The first collection includes four fragrances, Jardin Mystique, Vertine, Rosée de Nuit and Feu Follet. Each fragrance can be bought by hoteliers as a complimentary gift for their guests or as a retail collection their guests can purchase directly from the hotel.

Nina Friede, Founder and Creative Director of Friedemodin said: “We are delighted to be collaborating with Mitre Linen and are looking forward to our fragrances being available to guests in some of the country’s finest hotels.

“Hotels are looking for high quality products to give as gifts to their guests or sell to them as a memento of their stay. Our perfume collection is the perfect treat for boutique and luxury hotel guests. Each fragrance can be worn alone or can be combined to create the perfect harmony.

Mitre Linen is celebrating its 70th anniversary this year. Friedemodin’s perfume collection features in the designer Heritage range of the company’s new bumper catalogue.

Click here to view the new catalogue:


mitremitre 70