Silverstone Hospitality sales 29% ahead of 2025, marking the fastest-selling year of hospitality in the circuit’s history
Silverstone Hospitality is experiencing exceptional momentum, with sales tracking 29% ahead of the same point last year. Demand is being driven by both businesses and private guests looking to turn race weekend into a premium hosting, networking and shared experience at one of the world’s most iconic sports and entertainment venues. Following the historic all-British podium at the Barcelona Grand Prix and Lewis Hamilton’s return to winning form, anticipation for the home race of the 7-time World Champion has never been higher ahead of lights on from 2 July.
Silverstone Hospitality packages are designed to elevate every moment of the race weekend, from unrivalled track views and world-class dining by celebrity chefs, including Angela Hartnett OBE, Tommy Banks, Andrew Wong and more, to exclusive live talks from F1 icons of past and present including 2025 podium finisher Nico Hülkenburg and McLaren Racing CEO Zak Brown. Guests can also put their driving skills to the test with state-of-the-art race simulators, alongside premium entertainment and a host of other standout touchpoints that bring them closer to the action.
International bookings for British Grand Prix hospitality have almost doubled compared to 2025, signaling Silverstone’s growing appeal to a global audience. This momentum mirrors the continued rise of Formula 1 worldwide, with the British Grand Prix expected to welcome more than 570,000 fans across four days from 2-5 July 2026.
This momentum follows a refreshed direction for Silverstone Hospitality in 2026, focused on delivering a more seamless and premium guest experience from booking through to race weekend and beyond, whether guests are entertaining clients, rewarding teams or experiencing the British Grand Prix in a more exclusive setting.
This includes Silverstone Hospitality’s newest and most exclusive hospitality offering yet: The Vale. Silverstone’s exclusive new experience overlooking Vale corner on the Grand Prix circuit and pit lane entry. Guests can enjoy a curated journey from check-in to chequered flag, with behind-the-grid talks from current F1 drivers and Zak Brown, exclusive DJ sets from icons like Pete Tong, Michelin-starred dining from Jonny Lake and the team behind Labombe by Trivet, a sommelier-led wine and drinks programme and dedicated VIP access at the British Grand Prix, with the option to arrive by chauffeur and helicopter.
The success of Silverstone Hospitality forms part of a wider positive performance across the Silverstone business, with strong momentum also seen across major events and destination experiences. The opening of premium trackside hotel Escapade Silverstone and restaurant The Gallery, the successful return of Lap of Lights in 2025, and the addition of CarFest to Silverstone’s events calendar this summer have all resonated strongly with fans. Together, these milestones reflect growing appetite for more immersive ways to engage with all facets of motorsport, beyond the race weekend alone.
These results and the expanding events and experiences calendar reinforce Silverstone’s increasing strength not only as a world-class race venue, but as a year-round destination for sport, leisure, entertainment and corporate experiences.
Hannah Grosvenor, Sales Director, Silverstone comments:
“Being significantly ahead of last year’s sales at this stage is a powerful indicator of how expectations around the Formula 1 Pirelli British Grand Prix are evolving. We’re seeing growing demand for premium, thoughtfully curated experiences, and our focus has been on aligning closely with that expectation, giving us greater control over the guest journey and ensuring every visit to Silverstone feels exceptional.”
Silverstone Hospitality is meeting unprecedented demand in 2026 and is poised for its most ambitious year yet. The 2026 Formula 1 British Grand Prix promises another extraordinary chapter in the sport’s heritage, best experienced in the comfort and exclusivity of Silverstone’s world-class hospitality.
Hospitality packages from £420pp are available now and selling fast. Secure your place at this iconic British sporting event and elevate your Grand Prix experience.
For further information visit:
Stay informed on the latest updates by signing up to the Silverstone newsletter:
www.silverstone.co.uk/silverstone-newsletter-sign
