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Backed by £10 million Media Investment and Bespoke Channel Research
September 2025 – L’OR, the globally renowned coffee brand from leading manufacturer JDE Peet’s UK & Ireland, today unveiled its new bean-to-cup barista style coffee offering, specifically designed to deliver a premium coffee experience across core high footfall hotel touchpoints.
Available in both elegant counter and convenient self-serve formats, the package offers a complete branded coffee experience, featuring a wide café-style menu using L’OR high quality responsibly sourced coffee beans, elegant accessories, and sophisticated point-of-sale materials to elevate every moment, from check-in to check-out.
“Today’s hotel guests expect more than just a standard cup,” says Hannah Morris, Head of Out of Home at JDE Peet’s UK & Ireland. “They seek café-quality, convenience, and the assurance of a trusted brand. Our bespoke research* revealed that 72% of consumers consider coffee quality important, and 77% associate recognised brands with that quality. Furthermore, 60% of guests are more likely to buy coffee if it’s from a known brand, a sentiment even stronger among Gen Z. As a household name synonymous with premium coffee, L’OR is uniquely positioned to elevate the hotel coffee experience, ensuring every guest experience is consistently high quality.
“This commitment is further underscored by a significant £10M media investment in the UK, supporting the L’OR brand and driving consumer awareness and demand for our hotel partners.”
The L’OR solution is available in two distinct options, tailored to a multitude of consumption occasions and operational needs:
- L’OR Barista Style Self-Serve Coffee Solution – Addressing the demand from 61% of hotel guests who consider a 24/7 self-serve coffee machine important, this premium self-serve solution, complete with a dedicated L’OR furniture unit, is perfect for high-traffic, convenient locations such as hotel receptions, lobbies, and executive lounges. It provides guests with 24/7 access to barista-style coffee, catering to those on-the-go and extending the coffee experience beyond traditional service times which can unlock new potential revenue streams for hotels by capturing occasions from guests checking out early or waiting to check in.
- L’OR Barista Style Countertop Coffee Solution – Ideal for hotel cafés, bars, and restaurants, the solution empowers staff to craft a wide array of L’OR hot beverages with consistency, delivering a served coffee that exudes quality.
Recognising that 33% of guests are unlikely to return to a hotel after an under-par coffee experience, the L’OR solution offers a complete, quality coffee offering beyond the machine itself. The package includes high-quality L’OR beans, branded point-of-sale materials and accessories, ingredients, installation, maintenance and servicing, as well as staff training, making the solution ideal for businesses looking to elevate their coffee service.
Understanding hoteliers’ unique operational hurdles – from peak hour throughput to staff training and efficiency – the L’OR Solution also tackles operational simplicity by offering intuitively easy-to-use systems that minimise training time, allowing staff to focus on guest interaction.
Hannah Morris, Head of Out of Home at JDE Peet’s UK & Ireland, continues: “At JDE Peet’s, we understand the intricate dynamics of the hospitality sector – where every detail contributes to a memorable guest journey, and coffee is far more than just a beverage. That’s why our L’OR Professional package offers a complete and considered coffee experience, with all the accessories and little details included that elevate every moment. It’s about empowering hoteliers to deliver the premium coffee experience their guests truly desire, seamlessly integrating quality coffee into every aspect of the guest journey, while simplifying operational intricacies.”
L’OR premium beans are 100% responsibly sourced as of 2025 as part of JDE Peet’s Common Grounds programme. Comprised of three pillars – Responsible Sourcing, Minimising Footprint and Connecting People – the programme brings together all of JDE Peet’s work to positively impact people, the planet, and the future of coffee and tea.
To find out more about the L’OR Coffee Solutions, as well as JDE Peet’s wide range of machines and coffee products and how they are relevant to your business, visit www.jacobsdouweegbertsprofessional.co.uk
Download our JDE Peet’s Insights Guide for more information on how JDE Peet’s can help you tap into the coffee opportunity in your hotel.
*This research of 2,000 UK-based adults in the UK who have stayed in a hotel in the past 12 months commissioned by L’OR and conducted by Mortar Research in July 2025.
Full package details below:
L’OR premium, barista style self-serve coffee solution – A fully automatic bean-to-cup machine offers a premium, self-serve solution bringing barista-quality coffee on-the-go to areas such as hotel lobbies, where premium quality and high capacity are essential.
- Offers user friendly, café-style, barista-quality wide menu variety under the L’OR brand at the touch of a button.
- Hassle free 24/7 self-serve solution, Ideal for hotel reception area
- Premium and stylish furniture appearance including a user-friendly Schaerer Soul coffee machine with a 12-inch L’OR branded interface to enhance the guest experience.
- Includes L’OR high quality responsibly sourced beans, L’OR branded point of sale and accessories
- Payment system available at the unit
- Ingredients, installation, servicing, maintenance and training included*
- No upfront investment and competitive commercial arrangement
* Based on commercial model agreed
L’OR premium, barista style counter service coffee solution – A full experience, for the ultimate coffee pleasure.
- Offers user friendly café-style, barista-quality wide menu variety under the L’OR brand at the touch of a button.
- Ideal for cafes, bars or breakfast countertop service
- User-friendly Schaerer Soul coffee machine with a 12-inch L’OR branded interface to enhance the guest experience.
- L’or 1kg premium, responsibly sourced beans
- Includes L’OR branded point of sale and accessories
- Ingredients, installation, servicing, maintenance and training included*
- No upfront investment and competitive commercial arrangement
* Based on commercial model agreed
About JDE Peet’s UK & Ireland
JDE UK & Ireland is a subsidiary of JDE Peet’s, the world’s leading pure-play coffee and tea company, serving approximately 4,500 cups of coffee or tea per second. JDE Peet’s unleashes the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands including Kenco, Douwe Egberts, Tassimo and L’OR in the UK & Ireland. Read more about our journey towards a coffee and tea for every cup at www.JDEPeets.com