- The market’s first scheme will allow customers to collect and redeem points at every vendor under a universal scheme
- The tiered rewards system will gift free food/drink and exclusive event access.
- Over 10,000 customers have joined the scheme in just 4 months.
Market Place Food Hall has rolled out a first-of-its-kind loyalty scheme with all vendors unified under a single collection and redemption digital wallet card.
The MP Munch Scheme officially rolled out in April of 2025, with all of Market Place’s vendors enrolling on the scheme from day one, starting with its St Paul’s location, with all venues launching by 2026.
The programme allows customers to collect and redeem points at any of Market Places vendors, using a single card, rather than an individual vendor-operated scheme, the first of its kind in the food hall sector.
Customers have flocked to the scheme with membership numbers hitting 10,000 within the first four months, including big-name celebrity fans, and over 100,000 points have already been collected. In addition to the universal acceptance, the tiered structure is rewarding to even the least frequent visitors. Turning pounds into points across three levels:
- Munchie (0–500 points): Birthday treats, exclusive vendor offers, and core rewards
- Expert Munch (501–1,000 points): All of the above, plus bonus point days and early access to new vendors and menus
- Diplomat Munch (1,000+ points): Priority event bookings, guest-list access, surprise seasonal gifts, and invites to tasting events
Upon signing up, new members receive 10 welcome points and a free welcome (cocktails, beer & wine), making the first experience with MP Munch an immediate win. Birthday treats are also being dished out from select vendors:
- Freewheelin Pizza – Any slice
- Streat Latin – Portion of Nachos, Chipotle Mayo & Pico de Gallo
- Tikka Nation – Signature Masala Fries
- Rolled – Any Sushi Roll
- Market Place Bar – Birthday Cocktail
Customers will gain a point per pound they spend in the St Paul’s venue. Points can be redeemed in increments of 50 for £5 off, with no minimum spend, meaning loyalty pays off quickly.
Holly Hilton, Marketing Director at Market Place Food Halls said: “It was important for us to create a seamless loyalty rewards system that truly stands out, we genuinely value our customers and believe they should be rewarded for letting us get to know them better. The more details they share, the more we can tailor their experience, ensuring the rewards they receive are the ones they value most. Once customers reach 50 points, they can redeem a £5 voucher across any of our vendors or at the bar, not just where the points were collected. This gives them a great incentive to try something new. We’re very proud of this platform and are excited to expand it across our sites in the near future.”
The programme is made possible thanks to an integrated till and CRM systems that Market Place provides to all of its vendors, allowing them to offer collection and redemption universally. Built by its loyalty partner and Integrated with its tills system, the unique partnership is truly a market first.
Laurens Havenaar, Market Place’s loyalty partner, commented: “Collaborating with Market Place on a first-of-its-kind system has been a privilege. We like to challenge ourselves to build something truly unique, which is what we’ve achieved. The volume of adoption shows the enthusiasm from customers and the value it provides.”
Food lovers and existing lovers of Market Place can sign up to the MP Munch loyalty programme via the website: Market Place Munch Card. Once signed up, MP Munch can be uploaded to and accessed easily via your Apple or Google Wallet.
About Market Place Food Halls:
Market Place is London’s fastest-growing food hall and bar collective, with vibrant venues in St. Paul’s, Vauxhall, Harrow, and Peckham. Since launching in 2020, Market Place has carved out a name among London food lovers for its bold lineup of independent street food traders, delivering global flavours in lively, community-led spaces.
But it’s not just about the food. Market Place is a cultural hub. Across all venues, guests can enjoy a packed calendar of live music, DJ sets, comedy nights launching their own hosted events Belly Laughs, hip-hop and paint sessions, quiz nights, and more. Private hire is available for everything from Christmas party bookings to birthdays and team socials, offering a unique setting with great energy. Guests are also rewarded for booking Christmas parties early!
Sports lovers can catch every major fixture live, with Sky Sports and TNT Sports shown throughout, plus Guinness and Asahi on tap, pool tables, and an unbeatable atmosphere across all sites with air conditioning.
Harrow site also proudly supports the Blue Light Card programme, showing appreciation for those who keep the community running.