Yeo Valley Organic premiere new Gut Boosts!
Taste and Discover how the Yeo To Go range can Support Your Business
Exhibiting for the first time at the Lunch! Show (18-19th September 2024), Yeo Valley Organic is excited to be presenting its new ‘Yeo Valley Organic Gut Boost’ range on stand L170.
With drink-only occasions growing in food-to-go[i], ‘Yeo Valley Organic Gut Boosts’ are the effortless way to satisfy that kick-start consumption moment, as well as meet the growing demand for healthy and functional drink options[ii] – especially those that support good daily gut health.
Mild and creamy with a bit of zing, visitors to stand L170 will be able to enjoy a first try of the ‘udderly’ delicious fruity flavours; Mango & Lime and Mixed Berries. Plus, discover how the new ‘Yeo Valley Organic Gut Boost’ range is the easy way to naturally support daily health and digestion. Made using 100% organic ingredients and packed with billions of live cultures, these little 150ml bottles of digestible goodness include nutrient-dense Kefir milk, natural fruits and are high in gut-friendly acacia fibre.
In this era of wellbeing and interest in feel-good food, 44% of food-to-go consumers now describe themselves as ‘very health-conscious’[iii], climbing to nearly 50% of those aged between 25-34[iv].
Speaking about the functional drinks’ dairy ’moovement’, Craig Dillon, Head of Sales for Wholesale and Foodservice at Yeo Valley Organic, said;
“On the back of the health and wellbeing trend, we have seen growing demand for products that deliver multiple benefits to support health on the move. Now more than ever, consumers are hungry for natural, healthy and enjoyable food and drink options that effortlessly support them, and those functional drinks that give a little digestive helping hand are especially in demand.
“Our new ‘Yeo Valley Organic Gut Boost’ range makes it easy for food to go operators to offer that feel-good choice. Kefir is the gut-friendly wholefood everyone’s talking about[v] and we’re looking forward to showing just how easy it is to tap into its appeal at Lunch! Show.”
Get Ready For Soup Season!
Visitors to the stand will be able to explore the entire Yeo To Go range, deliciously made to meet the growing demand for healthy options on the go – from morning to evening. Ticking the boxes of convenience, health and taste, the Yeo To Go range includes lunch-sized, Yeo Valley Soups made from natural, organic ingredients for that farm-to-spoon deliciousness providing up to 3 of your 5 a day. With ‘Rustic & Nourishing Cream of Vegetable’, ‘Rustic & Hearty Leek & Potato’, ‘Smooth & Comforting Cream of Tomato’ and ‘Smooth & Warming Carrot & Parsnip’, there’s something for everyone looking for a nourishing feel-good lunch.
Along with tasty samples to try, visitors to the stand can try their hand at spin-to-win for the chance to win a rural, one night stay for two people at a delightful Yeo Valley getaway and take home memories with Yeo Valley Organic’s photo wall.
Loved by adults and children, the British farm assured Yeo To Go range includes Yeo Valley Organic Soups, drinkable kefir, deliciously thick and creamy yogurts, Little Yeos Yogurt Pouches and the latest addition – the new ‘Yeo Valley Gut Boosts’, making Yeo Valley Organic the top pick for food-to-go operators with a taste for natural and sustainable feel-good food.
Yeo Valley Organic will be on stand L170 at the Lunch! Show, 18-19th September 2024 at ExCel London.
To find out more about Yeo Valley Organic visit www.yeovalleypro.co.uk
[i] Lumina Intelligence Eating and Drinking Out Panel, data collected 52WE 14.05.2023 and 52WE 12.05.2024
[ii] Lumina Intelligence Eating and Drinking Out Panel, data collected 52WE 14.05.2023 and 52WE 12.05.2024
[iii] Lumina Intelligence Eating & Drinking Out Panel 52WE 31/12/2023
[iv] Lumina Intelligence Eating and Drinking Out Panel, data collected 52WE 14.05.2023 and 52WE 12.05.2024
[v] Food Navigator: Gut health – why this consumer trend is here to stay