Outdoor space is an integral part of any hospitality establishment, be it a city hotel, a country pub, a curb-side cafe or a fine dining restaurant. It provides that crucial first impression, as well as extra space for more customers and, of course, increased revenue.
Stephen Dieppe, Managing Director for phs Greenleaf, which supplies exterior and interior plants and landscaping services to the hospitality industry, shares his top tips for maximising outdoor space this summer.
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Curb Appeal and First Impressions
As the saying goes, “You never get a second chance to make a first impression.” This holds particularly true in the hospitality business. A well-designed landscaped entrance creates a positive first impression, setting the tone for the customer. Hanging baskets, potted plants and windowsill planters all add to the aesthetic.
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Comfort and Relaxation
A thoughtfully designed outdoor environment can provide spaces for relaxation, recreation and rejuvenation, making longer and repeat visits more likely. Shaded seating areas, fragrant plants and plenty of colour contribute to the atmosphere.
The choice of plants and their arrangement can significantly impact the ambiance. Consider using a mix of evergreen and seasonal plants to ensure year-round beauty. Native plants and adaptive species can be more sustainable and easier to maintain.
Use hedges, trellises, or strategically placed plants to create natural screens and separate areas for relaxation and greater privacy.
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Brand Identity and Differentiation
In a competitive market, establishing a unique brand identity is essential. A distinctive landscape design can set your property apart from the rest and create a memorable experience that guests will associate with your brand. You can even match plants and hanging baskets to brand colours.
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Environmental Sustainability
With the growing emphasis on sustainability and eco-friendliness, customers often appreciate establishments that prioritise environmental conservation. Sustainable landscaping practices, such as xeriscaping, native plant use, and water conservation, can demonstrate your commitment to responsible environmental stewardship.
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Improved Online and Offline Reviews
Customers are quick to share their experiences on social media and review platforms. A visually appealing and well-maintained landscape is likely to feature prominently in photos and reviews, contributing to positive word-of-mouth and online visibility. Give them that ‘Instagramable’ moment!
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Maintenance and Sustainability
Regular maintenance is crucial to keep your landscape looking its best. Consider implementing sustainable practices, like drip irrigation systems, mulching, and native plant use, to reduce water consumption and maintenance efforts, and be sure to have a regular maintenance contract in place so your plants continue to thrive.
phs Greenleaf provides the hospitality industry with a range of horticultural services including indoor and outdoor plants, artificial and live planting, living walls, grounds maintenance and Christmas trees and decorations.
Part of the phs Group, phs Greenleaf supplies over 8,000 customers in a range of sectors with high quality horticultural services. phs Greenleaf holds a Royal Warrant – the mark of recognition for those who have supplied goods and services to the royal household for at least five years. Since 2010, phs Greenleaf has held a Royal Warrant for the installation and maintenance of plant displays in Buckingham Palace.
As well as supplying and installing everything from potted plants to live trees, phs Greenleaf’s experienced and knowledgeable team also conduct regular maintenance visits on site to tend to the plants installed.