13 November 2023: Acclaimed restaurant, Purezza, has announced the merger with artisan cheese manufacturer, La Fauxmagerie, acquiring a majority stake in the company. The merger will see expanded collaborations to continue creating sustainable plant-based products and menus which appeal to all, regardless of dietary requirements.
With high-quality ingredients sourced from local artisans at the forefront of Purezza’s ethos, the merger of La Fauxmagerie is another step in Purezza’s growth to deliver vegan culinary services inclusive of all dietary requirements.
Founded by dynamic sibling duo Rachel and Charlotte Stevens, La Fauxmagerie has quickly grown since its inception in 2018 with listings in Waitrose and Planet Organic and a stand-alone store in Brick Lane, London. The pair are on a mission to curate dairy-free cheese products which do not compromise flavour and quality.
Charlotte, one half of La Fauxmagerie, says ‘’We’re so excited to be joining the Purezza family who, in addition to being female led, share our mission to increase accessibility to high quality, plant-based products. By combining the forces of the best plant-based restaurant and cheese brand in the UK, we can continue to expand our offering together and bring the best plant based products to the world.’
Stefania Evangelisti, Co-Founder of Purezza, says ‘’We’re thrilled to welcome the incredible women behind La Fauxmagerie to the Purezza family. At Purezza’s core, we want to be able to offer foodie vegans, vegetarians, and even those with no dietary requirements an alternative that doesn’t compromise on quality, flavour and dining excellence and La Fauxmagerie is passionate to achieve the same goals. It’s a perfect match in our eyes.’’
Purezza was founded in 2015 by Stefania Evangelisti and Tim Barclay. Offering sustainably sourced menus that positively impact health and the environment across their three sites (Camden, Brighton and Manchester). Purezza is committed to masterfully designing inclusive culinary programmes which pave the new way for a more sustainable future in the industry.
Purezza and La Fauxmagerie will be showcasing both brands side by side for the first time this week at the Plant Based World Expo on Wednesday 15th and Thursday 16th November at the Excel Arena in London.
For more information, please contact [email protected]