The magical creators of The Cauldron will take guests on a comic book journey through its new interactive superhero pop-up
‘Superheroes Bar’, a new interactive cocktail experience located in East London, is due to open as a limited pop-up on 27th March 2020 for three months.
This new creation is brought to you by the makers of The Cauldron, the well-known wizard-inspired cocktail experience. Ordinary mortals will be taken on an immersive comic book-inspired experience through the superhero multiverse, where they will discover and unleash their new found abilities to create super-charged drinks as they train to become the World’s #1 Hero. Once guests enter the hidden lair in Dalston, they will be suited with a mask and cape, and free to set out on their journey through the bar’s comic-inspired world, collecting elemental ‘Stones of Power’ that are used in the drink-making process. Before allowing their powers to be unleashed, guests must first learn how to wield the ‘Beer Stone’, ‘Cocktail Stone’ or ‘Mocktail Stone’ to pour a welcome drink. Superheroes is working with London’s Fourpure Brewing Co to provide a limited edition juicy pale ale as the welcome drink poured with the Beer Stone.
Once the stone of their choice has been mastered, superheroes in training are led to their own interactive workstation, where, in a ‘Choose Your Own Adventure’ style experience, the decisions that guests make will impact which powers they develop. Each new adventure draws inspiration from a different comic book style; Noir, Anime, Golden Age and Silver Age.
Superheroes will test out these new powers by concocting three interactive cocktails, which are inspired by comic book tropes and molecular mixology.
The Cauldron’s co-founders Matthew Cortland and David Duckworth designed ‘Superheroes Bar’ to surprise, delight, and strike at the heart of the comic fandom in London. While Duckworth leads cocktail creation and experimentation, Cortland brings his fascination and knowledge of science and technology, to create a one-of-a-kind interactive experience.
Duckworth comments; “The menu at Superheroes Bar is the product of a team of expert mixologists and comic book geeks coming together to create an experience that will excite and astound fans of graphic novels and superheroes.”
Cortland adds; “Just as we have created an immersive magical experience at The Cauldron, our in-house ideation studio, The Magic of Things, has brought the history of the comic book multiverse to life through interactive technology and science. As a result, there will be plenty of plot-twists for guests to enjoy.”
The entire Superheroes experience can be non-alcoholic, gluten-free, and vegan friendly. All drinks are made to be multi-sensory, interactive and feature different effects such as fire, UV, smoke, and expansion.
With The Cauldron Magical Experience in London, New York and Edinburgh, ‘Superheroes Bar’ is an expansion of the creative offering from The Cauldron Group, and is the third venue opened by the company in London. Both the bar and cocktails have been brought to life using science, technology and design.
Tickets for ‘Superheroes Bar’ can be purchased at www.superheroes.bar, and are available on a first come first serve basis. Tickets start at £29.99 and include all the materials and supplies, three cocktails and the immersive experience which lasts around 1hr 45min.
For more information visit: www.superheroes.bar