Hard Rock International continues its support for PINKTOBER® as the brand celebrates two decades of its annual PINKTOBER campaign, supporting breast cancer awareness and research.
Throughout the month of October, Hard Rock Cafe® London and Hard Rock Cafe® Piccadilly Circus will be participating in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting the Caron Keating Foundation. This year’s program has plenty of pink to go around with a limited-time pink cocktail, an exclusive merchandise collection and events that will benefit the charity.
“Hard Rock Cafe is honored to provide support to those in need, and we’re exceedingly proud to work that the Caron Keating Foundation during PINKTOBER,” said Des Addis, General Manager at Hard Rock Cafe Piccadilly Circus. “We are privileged to offer guests the opportunity to come out to support this cause and gather for fundraising events to spread a message of strength, hope and awareness for those affected by this disease.”
Pink is the Color
Hard Rock’s Rock Shop® and the brand’s online retail site will help guests show their pink pride with exclusive PINKTOBER merchandise including limited-edition pins, t-shirts, bracelets, keychains, hats and more. The exclusive items display “BRAVE” written on the front with a pink ribbon accompanied by the Hard Rock PINKTOBER logo. Proceeds from the PINKTOBER collection will be donated to the Hard Rock Heals Foundation in support of breast cancer awareness causes around the globe. Those looking to shop the PINKTOBER merchandise can visit the Rock Shop at Hard Rock Cafe London, Hard Rock Cafe Piccadilly Circus, or the online Rock Shop at https://shop.hardrock.com.
Participate in PINKTOBER
Throughout October, Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus will feature a limited-time cocktail called “Drink Pink Punch” to generate awareness for breast cancer, benefiting the Caron Keating Foundation. The delicious Drink Pink Punch cocktail available to guests includes Beefeater Pink Gin, the tropical flavors of guava, banana, pineapple and strawberries finished with a house-made guava foam and rainbow candies.