London – Nobu Hotel London Portman Square is proud to announce an exclusive collaboration with luxury beauty platform Empera on the invitation-only Glam Suite during London Fashion Week, taking place 19 – 20 September 2025 in the hotel’s iconic Nobu Penthouse.
Conceived as a private sanctuary of style and sophistication, the Glam Suite will welcome a curated guest list of fashion industry insiders, talent, and VIPs. Over two days, the Penthouse will be transformed into an elevated retreat where guests prepare for the week’s most high-profile shows and appearances, while also indulging in Nobu’s signature dishes – away from the spotlight yet at the very heart of the action.
Guests will experience a fully immersive beauty journey across four bespoke glam stations, where expert artists deliver personalised hair and makeup looks in an intimate, one-to-one setting. Andrew Fitzsimons, the iconic celebrity hairstylist’s brand, joins as the official hairstyling partner, bringing its signature creative vision and expertise to the event. Complementing the offering, FaceGym joins as the official pre-glam partner, providing its cult signature sculpt to ensure guests are runway-ready before styling. This collaboration between Nobu Hotel London Portman Square and Empera underscores both brands’ shared commitment to setting new standards at the intersection of luxury, beauty, fashion, and wellbeing.
Grant Campbell, General Manager of Nobu Hotel London Portman Square, said:
“London Fashion Week represents the pinnacle of creativity and culture. Partnering with Empera allows us to create a unique environment in our Penthouse, where industry leaders and talent can prepare, connect, and celebrate in true Nobu style. The Glam Suite is more than an event – it is a statement about how we continue to evolve as a destination for luxury and cultural experiences in London.”
Seline Fang, Founder of Empera Beauty, said: “Partnering with Nobu, a brand synonymous with global luxury, marks a defining moment for Empera. Our mission has always been to empower beauty professionals and make world-class artistry accessible in the most seamless way possible. The Glam Suite embodies this vision by bringing together talent, innovation, and cultural influence during one of fashion’s most important weeks.”
Flavia Pieraccioni, Co-founder, Empera Beauty, said: “Last year’s Glam Suite showed us the increasing demand for beauty experiences that are both personalised and effortless. This year, alongside Nobu’s extraordinary setting, we’ve refined every detail, from curated artist selection to bespoke treatments, so that each guest feels both pampered and empowered. It’s a true showcase of how Empera transforms beauty booking into a premium, trusted experience.”
The activation further strengthens Nobu Hotel London Portman Square’s role as a leading hub for fashion, lifestyle, and luxury collaborations. Positioned in the heart of Marylebone, the property continues to draw world-class talent and partners to its spaces, reflecting its status as one of the capital’s most sought-after addresses during the global fashion calendar.
For more information about Nobu Hotel London Portman Square visit: https://www.nobuhotels.com/london-portman
About Nobu Hotel London Portman Square:
The iconic Nobu Hotel London Portman Square is located on a prominent corner of Marylebone’s Portman Square. The 243-room property features a signature Nobu Restaurant & Bar, outdoor terrace, Nobu Lounge, Nobu Pilates studio, Nobu Wellness, and a Nobu Penthouse, offering unparalleled 360-degree views of London.
About Empera
Empera is the luxury beauty platform making it effortless to connect with world-class freelancers for any occasion. The platform allows clients and brands to discover and book make-up artists, hairstylists, nail technicians and more, while giving beauty professionals the tools to manage their business with ease. Through built-in scheduling, secure payments, direct messaging and trusted verification processes, Empera simplifies every step of the booking journey. For freelancers, this means more opportunities and sustainable careers. For clients, it means reliable access to diverse, vetted talent at the touch of a button.
With inclusivity, creativity and innovation at its core, Empera is building the future of how beauty experiences are booked and delivered – whether backstage at Fashion Week or in everyday life.