- New research by Spanish gin brand Puerto de Indias reveals almost three quarters (74%) of Brits look for gin brands they’ve tried whilst away when they return from holiday
- A resounding 91% of tourists try local alcoholic beverages when travelling abroad, whilst loyalty to British alcohol brands while abroad is low
Surprising new research reveals that Brits abroad are an adventurous bunch when it comes to our favourite tipples.
In stark contrast to the stereotype of British holidaymakers demanding English staples such as egg and chips in popular European hotspots, research discloses that the vast majority want a taste of local gin brands whilst they are abroad on holiday, and again when they return to the UK.
The survey of 2,000 respondents conducted by popular Spanish gin brand, Puerto de Indias, which recently launched to the UK, uncovered more of British gin-drinking habits – from their reasons for trying a new gin brand to their favourite mixers.
Key findings from the new survey reveal:
- A resounding 74% of Brits look for gin brands they’ve tried on holiday when they return home, helping them extend that ‘holiday feeling’ long after the tan has faded.
- Nearly all Brits (91%) try local alcoholic beverages when they travel abroad; gin and vodka are the most popular choices.
- 60% of UK tourists enjoy trying local gins over well-known UK brands when abroad.
The research also found that two thirds of people are highly likely to try a new gin brand. When asked which Spanish gin brands that they’ve tried abroad they would recommend to friends and family, Puerto de Indias came out top with 37%.
Craig Chapman, Spokesperson for Puerto de Indias, said: “Our survey reveals that fond memories and bronzed bodies aren’t the only thing we return from our holidays with – it’s the taste for the Spanish spirit too.
“It appears that brand loyalty to British gins while abroad is rather low. We’re delighted that Brits are choosing to replicate that ‘holiday feeling’ at home with local Spanish brands such as ours. Here at Puerto de Indias, we encourage people to dare to be different and experience the Spanish spirit with our fruity and refreshing flavours.”
The new survey found that more than half of UK tourists (51%) have visited Spain in the last five years, of which 31% say gin is their tipple of choice.
Puerto de Indias is the leading premium Strawberry Gin in Spain and #2 Strawberry Gin Worldwide, and the pioneer in creating the first fresh strawberry gin to reach the market, thus sparking the ‘Pink Gin’ craze and bringing with it a revolution of flavour and a new way of consuming gin.
Puerto de Indias is currently available on Amazon, Ocado, Drinks Direct and Booths. Visit https://ginpuertodeindias.com/en for more information.