MASH DIRECT LAUNCHES ‘CHAMP-IONSHIPS’ CAMPAIGN TO SUPPORT THE SPORTS & FITNESS COMMUNITY POST-COVID 19 @mashdirect

VEGETABLE ACCOMPANIMENTS BRAND GIVES SPORTS TEAMS THE CHANCE TO WIN £5,000 SPONSORSHIP PACKAGE

Mash Direct (www.mashdirect.com), the award-winning ‘field to fork’ vegetable accompaniments brand, is launching ’The Mash Direct Champ-ionships’ from 27th July 2020 to give sports teams the chance to win a £5,000 sponsorship package as well as runner up prizes.

Covid 19 has seen the temporary closure of many sports teams and prevented people enjoying certain fitness activities. Mash Direct is launching this campaign to help UK sports teams to recover and is part of the brand’s overall commitment to support consumers’ health and wellbeing. Mash Direct’s range of vegetable accompaniments is ideal for people that lead an active lifestyle and each dish is low in saturated fat, gluten-free and free from artificial flavourings, preservatives and colourings.

To be in with a chance to win, teams will be required to complete an online application form (www.mashdirect.com/sports), detailing why they are the most suitable team to win the £5,000 sponsorship package.  Teams will then have to create a short video showcasing their skills, incorporating Mash Direct into their training sessions!

A panel of four influential health and wellbeing influencers will be appointed to act as the judging panel, with the winning team announced on the 15th September. One lucky winning team will win a £5,000 sponsorship package, including a branded team kit.  Runner-up prizes will include a sports kit worth £1,000, as well as a training session with a high profile sports personality.

Mash Direct combines six generations of the Hamilton family’s farming expertise to create an extensive range of delicious and award-winning ‘field to fork’ vegetable accompaniments. Everything is created fresh on their farm with the true taste and texture of home cooking and the brand has received 22 Great Taste Awards thus far.

Available in multiple retailers, the Mash Direct range can be found in Ocado, Waitrose (346 stores), Co-op (421 stores), Nisa (482 stores) as well as Booths, Amazon Fresh and various independent retailers such Budgens and Keelham Farmshop.

Jack Hamilton, Chief Operations Officer at Mash Direct comments: “We are excited to be launching the Champ-ionships campaign to support the sporting community to recover from Covid 19 and to encourage an active lifestyle. Our range of award winning vegetable accompaniments are perfect for consumers that play sports and regularly exercise and we hope that this initiative encourages consumers to incorporate delicious and high quality veg in their daily diet.”

The Mash Direct Champ-ionships campaign launches on 27th July 2020 for one month. To enter the competition, individuals will need to visit www.mashdirect.com/sports/, fill out a form and enter a short video on the Mash Direct social media channels.

Website: www.mashdirect.com / www.mashdirect.com/sports/

Facebook: www.facebook.com/MashDirect

Instagram: @mashdirect