Jack Daniel’s boldly enters UK cider market

Jack Daniel’s Tennessee Cider is the first Jack Daniel’s product to launch in the UK ahead of any other market

 Jack Daniel’s, from Bacardi Brown-Forman Brands, has boldly expanded upon its core range with the launch of Jack Daniel’s Tennessee Cider.

Honouring Mr Jack’s legacy and innovative spirit, this unique recipe combines a crisp apple cider blended with Jack Daniel’s Tennessee Whiskey, ensuring every bottle contains a cider which is truly Jack to the core.

The premium cider will be available to consumers in the UK first ahead of a global launch. This innovation is reflective of the growing popularity of cider in the on-trade (+2.4%)¹, development across the entire category and the independent spirit of Mr Jasper Newton ‘Jack’ Daniel, who registered his distillery over 150 years ago.

Best enjoyed chilled, straight from the bottle, Jack Daniel’s Tennessee Cider will be served in the on-trade from 1st May creating new occasions for consumers to enjoy Jack Daniel’s.

Charlotte Ashburner, Head of Marketing at Brown Forman said: “We’re excited to launch Jack Daniel’s Tennessee Cider here in the UK. There is a great appetite for cider amongst UK consumers, and the launch gives people a new way to enjoy Jack Daniel’s Tennessee Whiskey, that has all the bold attitude of Jack, but with the ease and refreshment of a premium cider.

“We are increasingly seeing drink brands outside of the cider category experiment with the traditional boundaries of cider, triggering consumers to think differently about how they drink it. With Summer on the way, it’s the perfect time to go stock up the fridge with this bold new innovation from Jack Daniel’s.”

Jack Daniel’s Tennessee Cider (5.5%) will be stocked at select bars and restaurants nationwide from 1st May, with a recommended retail price of £4.80 in the on-trade.