• PC World Business works alongside maths expert Hongshueng Dai to create formula to find best spot to watch the football this summer
  • Thousands of hours of live football to optimise the customer experience
  • Treat Euros as test-bed for Premiership season and create the ultimate viewing venue

This summer is set to be another festival of football, with thirty two teams already battling it out over fifty one fixtures, across twenty three days to get their hands on the European Championship trophy – and even England have made a decent enough start and look good for the later stages of the tournament, potentially with other Home Nations in the mix too.

What’s even better, is that with the tournament being held in Europe, all the live games fall within opening hours – that’s at least 3,000hrs of live football, if you discount extra time, (and the inevitable penalties England will no doubt crash out through again). Think about that: three thousand hours of live football to bring the punters in.

The Euros are therefore the best possible time to have a look at your live football set-up, and see what works, what doesn’t, and how you can make changes ahead of the re-start of the Premiership season in August – and PC World Business can help you make the most out of the space you have available.

PC World Business has worked with maths expert Hongshueng Dai to create a mathematical formula to help find the perfect spots in your pub to watch the beautiful game this summer.

Firstly, the figures show that viewers should sit 1.6 times the screen size away from the TV.  So, if you have a 44” screen, the best seats in the house will be 70.4” away. The findings also highlight that viewers should sit straight in front of the middle point of the screen for the best viewing experience, rather than from the side.

And it’s not just about the distance from the TV, even something as specific as the angle can make a difference – the optimum spot to view the game from is within a 30 degree angle from the centre of the TV.

For those publicans with an older TV, Hongsheung Dai advises a farther arrangement for the best experience; “For lower resolution TVs and bigger screens, viewers should consider altering the formula from 1.6x to 2.5x to ensure a perfect viewing experience”.

For the majority of publicans who aren’t experts in applied mathematics and statistics, Dr Dai has produced the following explainer to find the perfect spot:

AC=1.6 x TV (screen size)



A = the middle point of the TV

a = 30 degree angle which offers premium viewing experience

B = 30 degree limit

C = is the best spot for viewing 4k TV

Line BC = offers quality viewing provided viewers don’t sit outside of 30 degrees from the centre of the TV screen

Simon Willies, Commercial Manager, PC World Business, suggests treating the Euros as a microcosm of the Premiership season could pay dividends: “Opportunities don’t come around often where you can test out new seating arrangements for major sporting events, knowing the pub will be full to show you how well these plans work. Done well, there’s the potential to create ‘the best seats in the house’ which either loyal patrons can reserve (building loyalty), or which anyone can race for and get to early, bringing you extra money through the till by having people arrive sooner, eat, then settle in for the games.”

He also suggests there can be scope to use clever seating to quieten unruly regulars: “We all know of someone who is highly opinionated, and who is also often the loudest in the pub. By finding out where the best seats are, you can also quite likely establish where the worst seat is and turn it into a naughty step where you banish the noisiest patron. This might be the seat next to the toilet entrance, the one next to the fruit machine, or one which has the sun streaming through an adjacent window creating blur on the screen. This can become a joke amongst regulars and something which brings individuality to your bar during the Euros.”