Summer Of Sports

Whether at the stadium or at home, ready-made brands like Gunner offer a hassle-free way to enjoy a refreshing drink without missing any of the action.

Pre-mixed cocktails have become increasingly popular during summer sporting events, offering a level of convenience that is hard to beat, especially for those who love a good cocktail but may not have the time, knowledge, or inclination to mix their own. Nothing comes quite as easily as cans of cocktail, carried in a spare hand, or packed away in whatever’s slung over your shoulder. In 2023 it’s the best way to bring beverages to the game.

A consistent concoction

A self-appointed barman role may have its appeal, but when you mix your own drinks, it can be challenging to achieve the same level of precision every time. Small variations in the amount of ingredients or the strength of the alcohol can make a big difference in the taste of the drink. Not only this but the amount of money wasted on expensive spirits that require only a fraction of the contents in order to ‘create’ the perfect blend is an issue sidestepped with the rise of RTDs. With pre-mixed cocktails, you can be sure that not only will every drink taste the same, no matter who’s pouring it, but also provide yourself with an inexpensive means of enjoying a luxurious and refreshing beverage. Pre-mixed cocktails consistency are more and more enabling customers to ensure they’re able to enjoy their favourite cocktail, just the way they like it. Every time

Enjoy your time, without the line

Pre-mixed cocktails are also a great way to save time. When a few minutes lost here and there can mean the difference between losing your view of the event or the moment that replays on TV for weeks to come, waiting in line should be left to those who aren’t as serious about their fun as Gunner consumers. Mixing drinks can take up a lot of time, especially if you are trying to make multiple cocktails at once. With pre-mixed cocktails, however, you can simply grab a can and get stuck into the fun stuff right away.

Regardless of the boom they’ve experienced and will continue to do so, pre-mixed cocktails are more and more prioritised as the beverage of choice against more conventional options for spectator events. Given their convenience, low-cost and consistency we’ll expect to see the success of Gunner replicated by others eager to sate the thirst of an evolving userbase, hungry for novelty.