The Hospitality Show returns to England’s second city in 2017 with a brand new name, stunning new features, and some old favourites combining to celebrate everything Great in British hospitality (Birmingham NEC, 23rd – 25th January).
Registration for The Great Hospitality Show, the UK’s largest exhibition for foodservice and hospitality in 2017, is now live here.
This time around, the show is strengthened by a team of dedicated Ambassadors, hand-selected to represent the many facets of the show and industry-at-large. Confirmed so far are; highly respected chef and champion of kitchen skills, Cyrus Todiwala OBE; Michelin restaurateur and godfather of modern midlands cooking, Andreas Antona and Mike Coldicott, director of kitchen design pioneers, Tricon. Each will be involved in passionate debates, discussions and events in and around the show floor throughout the three days.
Elsewhere, with the UK facing one of the biggest economic shifts in modern memory, the highly successful Mentor Programme returns to the fold to help visitors overcome business challenges of all types. Now in its fourth rotation, the programme will see some of the most respected names in the industry offering visitors completely FREE, bookable face-to-face business surgeries. This time around sessions will be split by specific topics, including, amongst others: ‘Menu Development’, ‘Marketing’, ‘Skills’ and ‘HR’, with expert mentors in each field on-hand to offer help.
Exciting new elements will join old favourites in creating a serious buzz on the show floor when one of the world’s premier culinary competitions, Salon Culinare, returns bigger and better.
The Salon Display category, sponsored by Compass Group, returns with a range of challenging platters, restaurant plates and pastry classes as well as the ever popular sugarcraft which, for the very first time, will invite talented teams to work in collaboration on stunning displays.
When it comes to the Live Theatre, entrants can expect some exciting new competitions including the Vegan Challenge, Cheese Starter and Breakfast Power Bowls in addition to team challenges alongside returning favourites such as the Street Food Challenge.
Another exciting new element, The PS100 Culinary Showcase, will showcase the impressive culinary skills within the public sector. Chefs and cooks will have one hour to produce a main course and a dessert using the same key ingredients, but will be constrained by both the budgets and nutritional guidelines faced daily in their own particular areas of work, be it care, education, hospitals or otherwise.
Finally, Junior La Parade des Chefs is set to return, with mentored brigades consisting of competitors aged 23 or under tasked with preparing a three-course lunch menu for 100 covers with £2 from each dinner going to the charities Just A Drop and Hospitality Action.
2017 also sees the return of the much loved Staff Canteen Live; a chance for visitors to get up-close-and-personal with some of the UK’s best known chefs as they create recipes from their respective repertoires. Birmingham’s very own Glynn Purnell leads a stellar line-up, with more names – including some regional heroes – to be revealed in the coming days.
Key attractions such as the Business Briefing Stage – the beating heart of the Great Hospitality Show floor – will yet again welcome insight, debate and discussion on the most relevant topics and trends making the headlines. All of this is underpinned by a breadth of class-leading exhibitors from the core fields of food & drink, technology, catering equipment, interiors, tableware and careers who will be on hand throughout the three days to showcase the brightest new innovations and services.
Toby Wand, Managing Director, Fresh Montgomery, says: “In 2017 we have compiled a programme of speakers, mentors, ambassadors and suppliers that have the experience, expertise, and innovative products to guide visitors through into the new business year. Under no other roof will you find such a compelling proposition for taking your business forward, whatever surprises the economy may dole out. I hope show visitors will take time out of the business for the chance to be with us for a few inspirational hours – put simply a visit to the show will give them the tantalising take-outs with the potential to make a good business great.”
Great Hospitality Show Ambassador, Cyrus Todiwala, adds: “The Great Hospitality Show is a unique opportunity for everyone involved to get inspired, learn from one another and take something genuinely new back to their places of work. I am pleased to be an Ambassador for the show, as the UK is facing a huge challenge in terms of kitchen skills. Shows like this give us the opportunity to work with young chefs, to showcase innovative thinking, and to celebrate those who work in this fabulous industry. We’re taking things head on and I can’t wait.”
Companies seeking to find out how they can promote their business at the Great Hospitality Show can visit www.hospitalityshow.co.uk, contact Lyndsey Martin on +44 (0)20 7886 3058 or email [email protected]
For further information please see www.hospitalityshow.co.uk and follow us on Twitter www.twitter.com/HospShow for show and industry updates.