The Society of Independent Brewers (SIBA) has become the official partner to the Craft Beer Rising show, held at Drygate Brewery in Glasgow on 4-5 September.
The partnership will deliver exposure for SIBA in all publicity for Craft Beer Rising including advertising in the event programme, PR, email campaigns and social media.
Tony Jerome, SIBA’s director of communications & membership, said, “We’re delighted to have agreed this partnership, which will raise SIBA’s profile, deliver benefits for our members, and help us achieve our vision of becoming the ‘voice of British brewing’.
“Our 825 independent craft brewer members produce quality, innovative beers – in cask, keg, bottle and cans – that put them at the forefront of the exciting British craft brewing scene. We hope that our partnership with Craft Beer Rising will encourage brewers outside SIBA to realise the benefits we can offer them and become members, to make us a more representative organisation.”
Daniel Rowntree, organiser of Craft Beer Rising said, “Our partnership with SIBA is a perfect alliance. It is important we organise an event that encompasses small and large breweries so that we represent the exciting range of British craft brewing. Craft Beer Rising will also give the exhibiting breweries a chance to market their quality products to both the trade and consumers.”
Jerome added, “Our agreement with Craft Beer Rising is for the Glasgow show but, depending on how this first event works for both parties, we’d like to extend the partnership to Craft Beer Rising in London next spring.”
Craft Beer Rising, Drygate Brewery, Glasgow. www.craftbeerrising.co.uk