Vitalfootprint launches VitalCustomer platform to help food outlets comply with EU FIC Allergen Legislation

VitalCustomer, a web based service for food outlets struggling to comply with new EU Food Information for Consumers Allergen legislation effective as of the 13 December, launches today [4 December 2014]. It delivers a quick to implement, low-cost solution to regulatory compliance whilst providing a valuable new service to the UK’s 25 million allergen sufferers.

From just £6 per month, VitalCustomer manages dish-by-dish allergen information, integrates nutritional data and enables outlets to promote their menus in-store and online. Developed by healthcare specialists with input from dieticians, food business owners and food safety experts, it delivers a simple and effective three step compliance system:

1. Manage your data: upload and manage recipe information at the level of ingredients; allergens and nutrition. Organise by menu type, track ingredients against suppliers and automatically calculate nutritional values. VitalCustomer software creates a ‘recipe profile’.

2. Comply with legislation: ensure front-of-house/counter staff have easy access to ingredient, allergen and nutritional information with a full grid print-out and menu-by-menu, dish-by-dish detailed recipe and ingredient reference guide.

3. Connect with consumers: keep customers informed using outlet-branded menu print-outs; which can be presented at the counter or at the dining table upon request.

New services scheduled from February 2015 include an interactive e-learning module for staff, and eatjoy, a consumer mobile app, which will enable users to set-up an allergen or lifestyle eating profile and quickly find suitable foods which match their profile in their chosen location. The launch of eatjoy will give outlets the option to create digital menu links: enabling them to generate QR codes linked to menu information for use at the table; in window displays; and on print materials as well as webpages and social media.

– Track and manage menus, recipes, allergen and nutritional information in one place
– Educate staff and engage consumers with printed allergen reference menus, interactive mobile & web food navigation and QR code digital signposting
– Sign up now to enjoy one month free trial at