Alto-Shaam appoints new Commercial Leader to fuel UK growth

Further expanding its UK team, Alto-Shaam, a global leader and innovator in the foodservice equipment industry, has appointed James Olbort to the newly created role of Commercial Leader.

In his new role, James will be responsible for driving strategic growth across the UK, developing and implementing new sales strategies and building long-term partnerships with dealers and consultants across the region, ensuring the highest levels of customer service and support throughout.

A trained engineer, James joins Alto-Shaam with almost 30 years’ experience working across the foodservice industry, with a proven track record in business development and sales leadership. Most recently, James worked as Business Development Manager for CED Fabrication where he led new business and partnerships sales cycles from design and manufacturing through to installation and customer maintenance and support.

“I’m delighted to welcome James to lead our team in the UK,” says Simon Parke-Davis, Alto-Shaam Vice President of International Sales. “His vast experience and knowledge of the UK market and foodservice industry will prove invaluable as we look to continue our growth across the region by delivering exceptional service and solutions to our customers.”

James, who began his tenure by representing Alto-Shaam in a charity tuk tuk challenge across Sri Lanka, says he is keen to embrace the challenges ahead: “I’m excited to join the Alto-Shaam UK team and can’t wait to get started as we set out to achieve our ambitious growth plans across the region.

“Alto-Shaam is well known for its leading portfolio of complete kitchen solutions that deliver real efficiencies for any kitchen environment, and I look forward to supporting both new and existing customers with innovative solutions that solve their challenges.”