- BOXPARK has appointed their first-ever Chief Growth Officer, Michelle Farrell
- Farrell is the most recent appointment to the business’ bolstering leadership team
- Michelle joins at an exciting time, following recent launch of new concept, BOXHALL
BOXPARK, the award-winning hospitality and leisure group, has today announced the appointment of Michelle Farrell, the company’s first-ever Chief Growth Officer (CGO). In her new role, Farrell will oversee the Sales, Events & Marketing and Commercial functions of the business, aligning with BOXPARK’s commitment to accelerating growth and expanding its UK estate.
With more than 15 years of experience in the hospitality sector, specialising in Marketing and Sales, Michelle brings a wealth of knowledge to her new role. Most recent appointments include Group Sales and Marketing Director at Nightcap Group, owner and operator of 45 premium bars across the UK. As well as several senior positions at leading hospitality businesses such as Stonegate Group and Novus Leisure, acquiring extensive experience in managing large-scale operations and implementing growth strategies.
Farrell joins the team during a time of significant momentum for the business, following the highly successful launch of its new premium food hall concept, BOXHALL City, which is rapidly emerging as a market leader in the sector. With a proven track record for cultivating digital-first teams and growing pre-booked revenue, she will help to further drive growth for the new venture, alongside all sites across the UK.
Matt Snell, BOXPARK CEO said: “We are delighted to be introducing Michelle to the team, and looking forward to leveraging her experience and expertise as we grow as a business. This is an exciting time for the business, marking our first appointment of a Chief Growth Officer, and we are confident that she will play a key role in shaping the future of BOXPARK.”
Commenting on her appointment, Michelle Farrell added: “I’m absolutely delighted to be joining the team at BOXPARK at such a pivotal and exciting time for the business. Stepping into this new role is a brilliant opportunity, and I’m looking forward to spearheading the ambitious growth strategy and building on BOXPARK’s iconic status. I can’t wait to get started”.
This appointment comes shortly after some big changes to the BOXPARK senior team, following the appointment of new CEO, Matt Snell in March, and new CFO, Chris Burford in January. This year, BOXPARK also launched their new immersive social gaming experience, PLAYBOX, based at their Croydon site. Following from this debut to the competitive socialising space, the business has exciting plans for even greater expansion in the years ahead.
ABOUT BOXPARK
BOXPARK Shoreditch – Originally coined ‘the world’s first pop up mall’, launched in 2010. Effortlessly fusing the concepts of the modern street food market and the pop-up retail mall, BOXPARK stands proudly in the heart of London’s Shoreditch to deliver a community of both independent and established brands specialising in fashion, arts, food and drinks.
BOXPARK Croydon – Opened in October 2016. It is the biggest food and culture outlet of its kind in London with over 30 street traders from around the world, both established and start-up, set in over 90 shipping containers. BOXPARK Croydon has a large space, plus a dedicated community-led events programme that offers music nights, markets, fitness sessions and more.
BOXPARK Wembley – the sibling site to Croydon with a twist, opened in December 2018 and is the largest venue to date. Offering a diverse selection of street food traders and a year-round schedule of entertainment, BOXPARK Wembley provides the ultimate fan park area with a 20,000 square foot dedicated events space, boasting an immersive food, drink and leisure experience based on the BOXPARK philosophy of Eat. Drink. Play.
BOXPARK Liverpool – Marking the first site outside London, BOXPARK Liverpool launched in April 2024. Located in the Cains Brewery Village situated in the Baltic Triangle it joined the city’s cultural and creative hub. The fully integrated all-day dining and events space spans 21,000 sq. and features nine independent traders from the City and surrounding areas alongside a 5,500 sq. ft external terrace for al fresco dining and intimate events.
BOXPARK Camden – Launched in 2024, BOXPARK took over Camden’s iconic Buck Street Market venue. The 800-capacity venue includes an incredible collection of street food operators and retailers alongside a tailor-made events program of some of their most loved cultural and community events, including weekly quizzes, comedy nights, live music and resident DJ sets that celebrate the area’s rich cultural heritage.
PLAYBOX Croydon – Launched in February 2025 and located within BOXPARK Croydon, PLAYBOX is an immersive gaming venue, offering a dynamic mix of digital shuffleboards, smart darts, karaoke and more. Spanning approximately 3,500 sq ft, the space is designed for group fun and casual hangouts, combining interactive entertainment with a lively bar, live sports screenings, and access to BOXPARK’s diverse street food vendors.
BOXHALL City – BOXHALL City is a 17,000 sq ft food hall in Liverpool Street in the City of London. It is the first BOXHALL site to launch, and will bring together the latest London F&B talent across 13 kitchens and two bars. The offer will include restaurants, bars, delis and a guest chef rotation kitchen. BOXHALL City is located within the historic Metropolitan Arcade – a former Edwardian shopping arcade, which was home to a butcher amongst other retailers. It is located opposite the UK’s busiest train station, Liverpool Street, which sees 135 million passengers pass through every year. BOXHALL City opens in April 2025.