If we reflect on the defining moments of this past year, many of them are intrinsically tied to major sporting events. From global spectacles such as the Paris Olympics and UEFA Euro 2024 in Germany to iconic annual events like the Tour de France, FIFA World Cup, and the nearly weekly Formula 1 and MotoGP Grand Prix races, sports have become one of the foremost drivers of travel, tourism and consumer spending.
The economic footprint of sports is undeniable. According to the Sports Global Market Report 2024, the global sports market was set to grow from $480 billion in 2023 to over $500 billion in 2024, reflecting an annual growth rate of 5.6%. Beyond these figures, sports tourism is experiencing unprecedented growth, with its market projected to reach $1.33 trillion by 2032, driven by a compound annual growth rate of 10%. These trends highlight not only the enduring global fascination with sports, but also the immense career opportunities in sports-related industries.
This rapid expansion of the sports industry reflects a shift in how experiences are delivered to fans and stakeholders. Sport business-related companies are no longer just hosting events; they are curating immersive, exclusive and unforgettable experiences that leave a lasting impact on their audiences. For organisations worldwide, the ability to craft such experiences has become a defining factor in their success.
At Les Roches, we see this evolution reflected in the aspirations of our students and alumni. An increasing number of them are embracing careers in the sports industry, with graduates now shaping the future of organisations like FIFA, Formula 1, Nike and the International Olympic Committee. This demand for hospitality and business expertise in sports settings highlights the industry’s growing need for professionals skilled in creating seamless, high-quality experiences for fans, athletes and stakeholders alike.
This convergence of industries also accentuates the evolving nature of hospitality itself. Once confined to traditional domains like hotels and restaurants, hospitality now encompasses the design and management of memorable experiences across varied contexts, including sports. Whether it’s ensuring seamless fan experiences, managing hospitality suites at global tournaments, or creating luxury travel packages for sports tourism, the principles of hospitality are integral to the success of the sports industry.
To address these market trends, Les Roches introduced a new specialised program, the Bachelor of Science (BSc) in Sports Business Management, aimed at preparing candidates, athletes and sports enthusiasts for leadership roles in the sports business management landscape. The four year-degree focuses on sports business management and sports tourism, designed to equip graduates with the skills needed to thrive in an evolving and competitive global industry. Program participants will undertake courses on sustainability in sports operations, digital transformation and the creation of fan-focused experiential marketing campaigns, amongst others. Our commitment to fostering future leaders in this space is rooted in our belief that hospitality and sports share a common mission: to create extraordinary experiences that inspire and connect people.
The sports industry, therefore, represents a gateway to talent and leadership. The growing interest in sports careers also reflects broader industry shifts. According to LinkedIn, sports management roles saw a 23% increase in job postings globally in 2023, with key markets like Europe, North America and the Middle East leading this demand. Its global reach and diverse demands are creating an unprecedented need for skilled professionals who can innovate, adapt and lead. By preparing and equipping students with these capabilities, we aim to empower them to thrive in a sector that values resilience, creativity and excellence.
As we look to the future, the relationship between sports and hospitality management will only deepen, driven by trends like sustainability, digital transformation and the rising demand for inclusivity. For professionals entering this field, the message is clear: success lies in combining passion with a dedication to excellence, business innovation, and the art of creating experiences that leave a lasting impact.
At Les Roches, we are proud to be part of this journey, shaping the next generation of leaders who will define the future of sports and hospitality, and inspiring them to leave a legacy in this ever-evolving field.