We are eradicating the need for artificial sweeteners by giving people natural choices that are full of flavour and free of restriction. Being instigators of real, tangible change. Pushing the expectations, limits and buttons of consumers, categories and competitors and challenging the industry to up their game by changing the rules.
We are pleased to announce the formation of an advisory board to assist in further development of the brand and business and are pleased to have made the following appointments:
Debbie Jevans CBE:
Debbie has been a leading figure in sports management and administration for over 30 years. She was a Director of Sports for London 2012 and CEO for the 2015 Rugby World Cup. In 2014 she was voted the most influential woman in British sport and is currently a board member of the All England Lawn Tennis Club (AELTC) and the Football League. She is also a Trustee of the Invictus Games Foundation and sits on the UK sports major events panel.
Commenting, Debbie said:
“When I first heard about Skinny Drinks I knew it was something I wanted to invest in. To be the best in any sport has always meant some sacrifice in terms of what we could eat and drink but now we have the choice of flavoursome, healthy drinks. But this is not just for athletes – the levels of childhood obesity are frightening and for families to have a tasty and healthy option is such great news. I am looking forward to playing my part in the development of this business.”
Paul Beavis:
Paul was MD of Lanson International for 20 years until he was headhunted by The Mark Anthony Group in 2020 to become MD of the Iconic Wineries of British Columbia. At Lanson he was responsible for growing new markets across the world and defining the growth strategy of the Champagne house. He was instrumental in reinvigorating the brand and credited with maintaining the companies Royal Warrant and forming exclusive partnerships with AELTC, the O2 Arena and many other major associations.
Commenting, Paul said:
“I am extremely pleased to be joining the advisory board at what is a truly exciting time in the development of this business. There is no doubt that Happy Drinks have the potential to revolutionise the soft drinks market and I am looking forward to using my experience with Lanson International to help the business achieve its full potential.”
Steve Wilkinson, joint founder of Happy Drinks Co. added:
“We wanted to bring in some external talent to assist with the next stage development of our business and we are extremely pleased to welcome Debbie and Paul, whose track record and skills are plain to see. We were pleased when they said they wanted to invest in us, and we are honoured that they are bringing their knowledge, experience and little black books to our advisory board.”