morning product, a sausage-roll-flavoured cereal.
Described as “the perfect way to start your day”, the revolutionary cereal is part of its ‘Off the Wall’s’ product range, designed to make mealtimes more fun for all the family.
Bringing together the nation’s favourite pastry snack and the long-time morning staple, the Wall’s team says that it has created the ideal breakfast food for the discerning meat lover. The powerful, meaty notes are accompanied by a hint of flaky pastry flavours, with the cereal giving a satisfying and hearty crunch.
A spokesperson from Wall’s Pastry said: “This year, we wanted to shake things up and challenge what people expect from their meals. Our sausage rolls have long been incredibly popular, but we wanted to take people’s love of them one step further.
“It’s said that breakfast is the most important meal of the day, and what better way to kick off than with a big bowl of cereal that tastes just like your favourite pastry-based snack?
“Our product development team is really excited about this one – they have replicated the taste and texture perfectly, and we can’t wait for you all to try it.”
This isn’t Wall’s Pastry’s first venture into the breakfast market. Its limited edition breakfast sausage roll blended seasoned pork meat with succulent bacon, tomato and egg, wrapped in light puff pastry.
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