Circular&Co. pioneers reusable cup from recycled fabric – launching world-first range of reusables made entirely from waste
Circular&Co., the pioneering brand in circular design, has launched its UK-made recycled Fabric Cup – the first product in a world-first range of reusables made entirely from waste materials.
Lightweight and designed with purpose, the new product transforms unwanted clothing into a durable, reusable cup – setting a new standard for scalable, design-led reuse, and helping coffee lovers make a positive impact with every sip.
Available in two handy sizes – 8oz (£21) and 12oz (£22) – and four versatile shades (Stonewash, Pistachio, Ecru and Dusk), the cup is designed to suit every routine, style and taste.
92 million tonnes of textiles waste is produced every year1, much of which cannot be reused. Circular&Co. is tackling this by converting non-reusable textiles into injection-moulded fibre pellets. These make up 30% of the Fabric Cup’s outer layer, with the remaining 70% made from recycled plastic.
The Fabric Cup is the first launch from Circular&Co.’s new Made From range – a pioneering collection of reusable products made entirely from waste materials, including future launches that include marine plastics, trainers, bubble gum and coffee grounds.
All products are made from waste, designed to last and, critically, fully recyclable at the end of life, which means resources are reborn and reused time and time again. By offering high-volume reusables made from recycled waste, the brand aims to make a measurable dent in landfill-bound materials – proving that everyday design can help tackle large-scale problems.
Designed with convenience in mind, the Fabric Cup features a swift-click™ mechanism, allowing you to open and close it with a simple one-handed motion. Whether sipping your favourite drink on the morning commute or enjoying it at home, the cup offers an easy, leakproof experience. Its unique drink360™ technology means you can drink from any side, just like a normal mug.
The cup offers peace of mind with its trust-lock™ closure, ensuring it can be carried in a bag without the risk of leaking. Made to stand the test of time, the cup is designed to last for at least 10 years, and when its time comes, it is fully recyclable, helping to close the loop on waste.
To find out more or purchase the new Circular&Co. Fabric Cup – and view the wider range of reusable coffee cups and travel mugs – please visit: www.circularandco.com
1 https://earth.org/statistics-about-fast-fashion-waste/
About Circular&Co.
Circular&Co. design and manufacture a range of award-winning, Circular Reusables and Returnables, leading the transition away from single-use forever. Since its origins 20 years ago, the business has been driven by the sustainable principles of Circular Design. Circular&Co. is leading the way towards a circular future through ground-breaking products such as the Circular Cup. They believe in the power of scale for good and work with major corporations and brands advising on circularity and designing circular products into their supply chains.