How a burst of colour can boost trade this spring

If you’re looking to enhance your trade and boost footfall this spring/summer, big and beautiful hanging baskets will help to draw customers in and increase spend.

And now is the time to start thinking about them, according to phs Greenleaf, which has been providing interior and exterior plants and landscaping services to the hospitality industry for over 25 years.

“A seasonal floral display outside your premise can help you stand out from the competition and improve customers’ perceptions,” said Stephen Dieppe, Managing Director of phs Greenleaf.

“It’s a really easy and cost-effective way to improve your exterior appearance, set the tone for the customer experience and boost customer spend.

“There’s a lot of psychology behind why customers respond well to plants. Biophilia is the concept that human beings have an innate connection to nature. Being with plants and nature is proven to make us feel calmer, happier and safer.

“Attractive, thriving plants outside a premise gives the impression of a clean, healthy, natural environment – somewhere that people can thrive too – and this reassures and comforts customers and draws them in.

“Vibrant hanging baskets are the ideal way to harness the power of plants to brighten your exterior and keep it looking fresh all season.  Installation is quick and easy, and so is maintenance.”

phs Greenleaf offers a range of pre-planted display hanging baskets, with something to suit every business.

Popular plants for spring/summer that feature in Greenleaf’s basket range include Petunia Surfina Purple, Fuchsia Buds of May Anthea, Petunia Surfina White, Surfinia Heavenly Blue, Lobelia Richardu, Surfina Hot Pink, Nepeta, and Geranium Zonals.

The team also offers a maintenance service to ensure baskets are kept looking their best all spring/summer long, including watering, de-heading, pruning and replacing plants if needed.

All phs Greenleaf basket liners are made from recyclable materials, including milk crates, and are recycled again at the end of the season. The baskets also boast an innovative design that reduces water loss as well as preventing over-watering.

Any green waste from the peat-free hanging baskets and containers will be turned into biofuel energy, helping phs Greenleaf save 136kg of C02 a year.

Find out more about phs Greenleaf’s hanging baskets here

Hanging Baskets | phs Greenleaf