2024 has been a transformative year for Fitzroy of London with 2025 set to be even bigger. Bradley Culmer, Business Development Director at Fitzroy of London looks back on the achievements of the past year whilst unveiling some of their ambitious plans for 2025.
The rebrand itself was a major milestone, uniting the legacy of NYMAS with the premium quality associated with Fitzroy of London, whilst another highlight was the launch of three new ranges – PRO, STYLE and SIGNATURE. The decision to rebrand as Fitzroy of London was driven by our commitment to deliver exceptional quality and service to our customers.
By consolidating the two brands we wanted to unify our identity under one name, to streamline our operations and focus, simplify our messaging, and position ourselves as a single, cohesive brand that speaks directly to our core values of inspirational design, meticulous quality and exemplary service. This move allows us to leverage Fitzroy’s established reputation while setting a clear path for growth and innovation going into 2025.”
“Whilst the existing products have remained the same, 2024 has seen them being carefully curated into new ranges, PRO, STYLE and SIGNATURE, which have been designed with specific customer needs in mind. Combined, the three ranges reflect Fitzroy of London’s commitment to providing solutions for every customer, from interior designers and local authorities to building and plumbing merchants and OEM customers.”
“The PRO range, which is focused on high-performance solutions, has been tailored for commercial and assisted living settings, where durability and compliance are key. The STYLE range combines functionality with beautiful design, offering solutions that are as visually appealing as they are practical. The most premium product range available, SIGNATURE, is all about bespoke luxury and attention to detail, catering to those who want truly unique and high-end bathroom solutions. The range is customisable and available in a wide variety of high-spec finishes, making it perfect for 5 star hospitality and commercial projects.”
“2024 has been a year of laying the foundations in order to prepare for an exciting 2025 and beyond. The main goal for 2025 is to solidify Fitzroy of London’s position as the go-to brand for accessible bathroom solutions across all sectors. To achieve this, the company will be expanding their market presence, enhancing the digital and customer service capabilities and continuing to innovate with their product ranges. Several new additions will be introduced to their portfolio, including an expansion of the bespoke SIGNATURE range to incorporate accessories and innovations in water controls.”
